Arrowhead Country Club
Midwest Marketing partnered with Arrowhead Country Club, a private country club located in Rapid City, South Dakota. The goal was to grow membership. This presented a large challenge in a volatile economy. With a media mix of newspaper, cable television, digital marketing and member recruitment events over a nine month period, membership increased by 181% over prior year bringing in over twice the amount of families to the club trending back over five years.
McKie Nissan Hyundai
McKie Nissan Hyundai is an automotive dealership located in Rapid City, South Dakota. Midwest Marketing is proud to have represented McKie Automotive for over ten years. After 2008, the automotive industry has greatly changed in landscape. The first quarter of 2011 was off to a great start when the earthquake in Japan and the wars in the Middle East began to take their toll on the price of oil. Since Nissan and Hyundai both have very fuel efficient vehicles, it was a great time to make an unprecedented offer of $1000 in gasoline with the purchase of a vehicle. In March 2011, McKie Nissan Hyundai broke two March records, four all time records and finished the month 142% of their forecast.
All Star Construction
The economy has been tough for the remodeling industry since 2008. But despite the economic downturn and a decrease in consumer spending, All Star Construction is on track to beat their forecast for 2011. The key has been being consistent in message and media placement through the use of magazines, television and radio, while focusing on their website and online presence. A You Tube account updated weekly is driving new traffic to contact All Star Construction.
Lead Area Chamber of Commerce
Midwest Marketing is proud to partner with the Lead Area Chamber of Commerce in South Dakota for the past five years to produce a turnkey Visitor Guide and Business Directory each year. Midwest Marketing handles all sales calls, design, production and printing of this publication. It is a great benefit to the residents, visitors, and the business community of Lead. In the past year, we introduced a full color Visitor Map that included opportunities for area businesses, that is published yearly as well.

