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2016 Marketing Trends to be on the Lookout for; Part II

A new year means new strategies! In our Part II series of 2016 marketing trends we will take a look at new changes happening in advertising.

1. Video Ads Will Boom
With Google being the owner of YouTube the possibilities for online video ads are endless. You will start to notice more online ads being placed in unexpected places.

2. App Domination
We’re not saying apps will take over websites this year, but you will see an enormous increase in apps. Apps are incredibly user friendly and easy to navigate on mobile devices. You will see several businesses include apps in this year’s plan.

3. Online Advertising Will Become More Expensive
It’s the simple equation of supply and demand. Online advertising is fairly inexpensive, but with the influx of new online competitors it may push the small businesses out of the picture.

4. GIF’s In The House
It will come as no surprise that animated gifs will take over social platforms in 2016. Visual content will prove to become one of the most important tools to gaining attention on large newsfeeds.

Midwest Marketing is excited about all the changes happening in 2016 and we would love to help your business grow using any of these methods! Feel free to call and discuss your dreams for the new year!

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