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2016 Marketing Trends to be on the Lookout For

As 2015 came to an end, it’s only fitting to look forward to what this year will bring. The past year in Advertising has been extremely exciting with digital platforms becoming more and more important. We will only see a greater shift in digital marketing in the year to come. Here are some marketing trends to be on the lookout for!

1. Snapchat is Coming in Hot
More and more advertisers will begin investing ad placement within Snapchat. Snapchat is a perfect method to reach consumers in real time and give consumers a unique experience.

2. Relationship Marketing
With consumers on their mobile phones now more than ever- it’s important to build a relationship with them. Relationship marketing’s goal is to build loyalty and longer engagement with its customers. It can also act as another form of word of mouth marketing.

3. Location, Location
With new technology like BLE (Bluetooth Low Energy) marketers can send push notifications in retail stores and merchandising areas straight to consumer’s mobile phones.

4. They’re looking for you elsewhere
Google is starting to see a run for its money with people searching on social media platforms. With these advance search capabilities and the opportunity of buy now buttons all on the same platform, marketers have the opportunity to make the buying process easier and more enjoyable!

Stayed tuned! Midwest Marketing will be posting a Part II series on 2016 Marketing Trends. If you would like help implementing any of these digital strategies into your 2016 marketing plan, give us a call today!

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