2023 trends are something on everyone’s mind right now. The age-old question of what’s trending is something that both entices and concerns brands, so much so that hundreds of companies consolidate predictions into blogs that leave readers binging until next year. While trendiness is next to godliness in this day and age, it shouldn’t take a whole year to get caught up. With this sentiment in mind, your buddies at Midwest Marketing compiled a list of some of the top 2023 trends in digital marketing; and don’t worry, there’s more where that came from. Now, without further ado, let’s get trendy!
1. Two words: The Metaverse.
Probably one of the most highly discussed 2023 trends is the metaverse. A number of big brands are strategizing on how they can break into the metaverse through virtual experiences. With all of the hype, we’ll have to keep an eye on future developments and marketing opportunities.
2. Artificial intelligence is getting smarter.
Artificial intelligence has been a player in marketing efforts for a while now, but it’s often an unsung hero in the marketing sphere. AI is integrated into almost every digital marketing channel in the form of algorithms, and it allows for optimization that provides a better user experience.
3. Yes, TikTok is still relevant.
More importantly, it’s a major opportunity for brands. According to TikTok’s company data, it currently has over 1 billion monthly active users; and “TikTok retained its spot as the most downloaded app in 2021…”. So, if your organization isn’t already utilizing TikTok, this is your sign to start.
4. Micro influencers have a macro impact.
Micro influencers don’t seem so micro anymore: “The market share of micro-influencers continues to grow. From an 89% share in 2020, it grew to 91% in 2021.” Plus, the trust they garner makes them a great medium to reach niche, target audiences and they’re more accessible to small businesses.
5. Content is king!
Maybe we should specify that quality content is king. We’re constantly bombarded with messages, specifically between 4,000 to 10,000 advertisements a day. In a world where companies are constantly trying to communicate with consumers, brands must hone in on what their target audience actually wants and prioritize quality over quantity.
6. Stand out from the crowd with visuals and personalization.
This is all part of creating quality content, but it’s such an important piece of the marketing puzzle that it needs its own section (and .gif). 65% of people are visual learners and they want to see marketing messages that are personalized to them. If your content can marry these two things, you’re sure to strike gold.
7. Short-form videos are the not-so-new black.
We mentioned TikTok, but what about its ripple effect on the rest of the social media ecosystem? With short-form videos popping up on every platform, it’s clear to see that every big social media brand is adopting a TikTok-esque format. Whether it’s Instagram Stories, Facebook Reels, or YouTube Shorts, short videos are grabbing people’s attention and taking over their feeds.
8. Marketing is more personal and flexible than ever before.
With the rise in popularity and usage of conversational and contextual marketing as well as voice search, digital marketing has the ability to connect with consumers on a whole new level.
9. Great customer service still creates a rock-solid foundation.
It’s expected that some of these 2023 trends won’t be relevant in a year or two, but a trend we don’t ever see going out of style is exceptional customer service. Not only will satisfied customers keep buying products and services, but they will also become brand ambassadors and help bring in new customers.
10. Above all else, make sure your employee morale is high!
It’s no secret that employee happiness can make or break a company. One of the best tactics any business can incorporate is focusing on its people and supplying them with a positive work environment and culture. By giving team members training, tools, and other resources, they’re more likely to stick around and even promote their workplace in the community.
Our final thoughts on these 2023 trends?
So, what do we think of all these 2023 trends? We love it!
Hungry for marketing knowledge? Then stay tuned for our upcoming 2023 trends blogs! In the meantime, check out The Exceptionally Awesome Complete Guide to Marketing.