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4 Ways to Use Periscope for Marketing

Many of you are thinking “seriously another social media platform to keep track” of, but we re-assure you this is one you may want to take into consideration. Why you ask? Well it allows you to live stream your business or brand in a way that shows the customer authenticity like never before.

Here are a few helpful tips on how to implement Periscope into your marketing efforts.

1. It’s all about insider experience

Now more than ever customers are curious about your product. They are more concerned with the story. Don’t be afraid to show your followers the authentic process of your industry.

• Give behind the scenes tours
• How can you involve your followers in the background?

2. Reach outside your realm

Now you can hold an event and reach more people than just the event location! Be sure to have someone live streaming the highlights of your next event to share with anyone in the world!

3. Involve viewers in Brand decisions

Give followers the chance to voice their opinions.

• Host a group brainstorm
• Give them something to vote on

4. Cultivate Culture

Re-examine your buyer personas and create content that embodies your customer’s values. What does your product or service look like in the customer’s life? How does it embody their passions?

• Stream your product/service in action

If you are not sure what platforms to use in your social strategy don’t hesitate to call Midwest Marketing today! We can develop a unique social plan to fit your business!

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