“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss
Building a StoryBrand by Donald Miller
Connecting with customers is something that every marketer has struggled with from time to time. Donald Miller lays out his method of connecting with customers through storytelling in this great read.
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
Buying behavior has been the subject of countless studies and we still don’t have a firm grasp on what drives people to make certain purchases. Lindstrom breaks down the common myths and seldom heard facts about buying behavior in this fascinating book.
How Brands Become Icons by Douglas B. Holt
There are brands and then there are iconic symbols of a time and place. Nike, Apple, Amazon, these are brands that have reached a new stratosphere of achievement and become icons. Douglas B. Holt walks you through how this happens and how to make it happen for yourself.
American Buffalo: In Search of a Lost Icon by Steven Rinella
A book centered around a buffalo hunt in the Copper River Range of Alaska and outlining the relevancy of buffalo to the American West doesn’t seem like a marketing read at all. However, what Rinella does is give a masterclass on conversational writing which all marketers can take notes on.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
You don’t have to spend much time in the world of marketing to get acquainted to a Seth Godin book. Godin throws focus on how remarkable products result in remarkable marketing. Godin has a wonderful writing style that is both easy to read and easy to digest.
Contagious, Why Things Catch On by Jonah Berger
Why does social media make one song go viral and another not at all? Why does Chick-fil-a have lines around a block for a sandwich? Berger takes an in-depth look at why things catch on and how to capture that spark with your business.
Find Your Why by Simon Sinek
Simon Sinek is a must read author for anyone in charge of managing a team. In this book he looks at what you can do to not only help yourself find your purpose but also members of your team.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
“Gary V,” as he is commonly known, provides great insight into the world of social media storytelling. In a landscape that gets increasingly difficult to be heard, Vaynerchuk provides tips and tricks on how to get your message to millions.