The great smoky yonder of digital marketing for many advertisers tends to be YouTube. They notice the value, they see other’s ads on the platform, but can never seem to make the jump into doing it for themselves. In this blog we are going to try to demystify some of the facets of YouTube ads for you and show you how they can help your business!
Type of Ads
TrueView Ads
Preroll Ads
Bumper Ads
Budgeting & Bidding
Once you’ve determined what type of YouTube ad you would like to run and have the creative ready to go, it’s time to set a budget and begin the bidding process. YouTube will ask you to set a maximum daily budget and you can put any custom number you would like that works for your company.
It will then prompt you with some other questions about the location you would like to run in, language, devices you want to be on, etc. Once those steps are complete you will be asked to set your max bid price. This will determine the maximum price you will pay for each view. There is also a neat little meter that shows you your projected views in relation to how much you spend.
You’re All Done
After a few more basic questions about targeting and linking your Google Ads account with your YouTube channel you are all done and ready to be an official YouTube marketer!
If you need help optimizing, defining your metrics and goals, branding, custom audiences, or tracking conversions on your newly setup YouTube ad, feel free to give us a call at 605-716-5666.