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Best Ads of Super Bowl 50

There’s nothing like the pressure of competing on Super Bowl Sunday. Of course, the Denver Broncos and Carolina Panthers experienced some. But the guys with the world on their shoulders were the advertising directors of major companies spending nearly $5 million for every 30-second commercial during the CBS telecast. Some of them risking entire advertising …

How to use Instagram to Grow Leads

Instagram is becoming an increasingly popular form of advertising. Instagram builds brand trust by creating an image for your store, product or service. Instagram is a cost per thousand (CPM) impressions ad platform that can be lined through your Facebook ads account. Facebook is the parent company of Instagram. This can make your Instagram advertising …

Packaging Brilliance

We’ve all been there, you know where you buy a product based solely on the packaging. The truth is more and more companies are jumping unto the idea that packaging has a lot to do with customer appeal. Let’s take a look at some of our favorite packing ideas to date! Hanger Tea. Functional and …

Black Hills Stock Show Rodeo

2016 Marks the 39th year Rapid City has hosted the Black Hills Stock Show & Rodeo. Who would have thought when the Rushmore Plaza Civic Center opened in 1977, that the Black Hills Stock Show & Rodeo would become one of the premiere events in the tri-state region attracting more than 300,000 customers. The all-time …

Adobe Video World, A Wealth of Knowledge

I recently had a great opportunity to attend the After Effects side of the Adobe Video World conference in sunny San Jose, California (which I thought would be warmer). It was a great learning experience that taught me many useful tidbits of knowledge. First and foremost, I learned that no matter how much Dramamine I …

Sell an Experience, Not a Product

It is all in how you make your customers feel. Customers are buying the experiences they get from the products and services they purchase. Long gone are the days of our customers simply buying products and services based on price or on the product or service alone. Why else would millions of people fork out …

3 Reasons Google+ Failed

With all of the social media platforms, you have to be 100% prepared when you decide to create a new network. The competition is well grounded and fierce, even when you’re Google. Google learned quickly it wasn’t set apart enough from Facebook to be successful. Here is a quick highlight to the fall of Google+: …

2016 Marketing Trends to be on the Lookout for; Part II

A new year means new strategies! In our Part II series of 2016 marketing trends we will take a look at new changes happening in advertising. 1. Video Ads Will Boom With Google being the owner of YouTube the possibilities for online video ads are endless. You will start to notice more online ads being …

2016 Marketing Trends to be on the Lookout For

As 2015 came to an end, it’s only fitting to look forward to what this year will bring. The past year in Advertising has been extremely exciting with digital platforms becoming more and more important. We will only see a greater shift in digital marketing in the year to come. Here are some marketing trends …

MOBILE MARKET DOMINATION

Is your business ready for the mobile revolution? If not, it’s time to create a mobile strategy that will help your business get noticed online. Mobile marketing is a huge trend for 2015 and brands need to make sure their mobile strategy is prepared for mobile users. By 2017, it’s predicted there will be 10 …

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