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Blog

Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

Why a Graphic Designer is valuable

Having good graphic design gives you, as a business, instant credibility, inspires confidence, trustworthiness, and clearly communicates your business to your audience. Not having professional design could have disastrous consequences for your product or brand. A trained graphic designer has more than just technical skills, something that many business owners don’t realize. Someone with a …

OUR FAVORITE MOM MOMENTS

Mother’s Day was first celebrated in 1908 as a memorial by Anna Jarvis held for her mother. Mother’s Day is the celebration of one’s mother. The Midwest Marketing team took time to reflect on our incredible moms: GIRLS CAN DO ANYTHING BOYS CAN DO. My mom was the leader of our house. She led her …

What Does a Brand Actually Look Like?

As I am sipping my coffee, my favorite brands that come to mind (atm) are Starbucks and Krispy Kreme Donuts… and how each of them make me feel…. satisfied. Sorry, back to the subject at hand. The brand is not your logo or the brand name. They exist objectively; people can see it. But the …

Don’t Let a Bad Review be the Death of You

Business owners spend good money on advertising, media relations and other promotional materials to increase brand awareness and control conversations surrounding their business. Although these tactics are effective, one of the biggest factors that sway consumers’ opinions are feedback from others. Don’t let a bad review be the death of your business. Here are a …

Consumer Insight Tips

Consumer Insights should be the foundation of your company’s marketing strategy. Many advertising agencies include this as a service to their clients. They create a unique strategy to collect pertinent data before working on a large new campaign or for a yearend consumer review. An online survey is a great way to start initial research. …

It’s Hard to Imagine the “Next Big Thing” But We Need To

It comes to no surprise that in the digital marketing age there is an urgency to stay ahead of the game. With technology and buying habits progressively changing, it’s important for marketers to always foresee the next big thing. Here are some ways your company can succeed in providing great digital strategy: • Innovative • …

USE OF COLOR IN ADVERTISING PART TWO

Part two of our Color in Advertising series will cover the colors yellow, purple and orange. Just reading those colors, I imagine you have already associated it with something familiar to you and you are thirsty for an orange Fanta right about now, ok maybe that’s just me. The power of color is, well, an …

Use of Color in Advertising Part One

Color isn’t the only important element in your advertising, but it is the first thing that people see. It can leave a lasting impression on them. Colors subconsciously affect the moods of your target market. Which, long term will affect your business. Most people buy based on emotion, then justify their purchase with logic. You …

Easter Traditions

It’s hard to believe that it’s already March, let alone the week leading up to Easter weekend. Where has the time gone? Here are some of the traditions that our team hold close to them each Easter. Josh – My family doesn’t have much for Easter traditions, just spending the day together. We usually go …

Why Your Business Needs a Jingle (or Not)

Give me a break, give me a break, break me off a piece of that …. You guessed it. Jingles can be more powerful than a logo. They are a strong branding tool that helps generate top of mind awareness. Tag lines can do the same thing, but adding music helps us to remember. That …

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