Is your business ready for the mobile revolution? If not, it’s time to create a mobile strategy that will help your business get noticed online.
Mobile marketing is a huge trend for 2015 and brands need to make sure their mobile strategy is prepared for mobile users. By 2017, it’s predicted there will be 10 billion mobile devices connected. Additionally, more than half of all mobile devices will be smartphones. This is why it’s important for brands to start creating a mobile strategy for their business.
According to the infographic below, 56 percent of people believe mobile makes the shopping experience more enjoyable. In addition, more than a third of people have made a purchase from their mobile device. As the shopping experience continues to evolve through mobile marketing, brands will need to make sure they’re using the latest mobile tools to promote their business.
Mobile users want to create closer relationships with brands they care about. With a mobile strategy, brands can reach their customers through social media, mobile apps, and their mobile website. Not only will this help brands keep in touch with their customers, but it will also improve the overall customer experience for their business.
When mobile users research businesses through their mobile device, they’re typically looking for product information, store location, and special promotions. They also rely on social media to research new products and want to read customer reviews. Additionally, three out of five mobile users pay attention to mobile ads when visiting social media sites.
Mobile marketing is changing the ways businesses build awareness of their product and drive traffic to their website. By using mobile marketing, you’ll create happier customers and increase revenue for your business. To learn more about the power of mobile marketing, keep reading the following infographic: