Bismarck Honda Nissan Hyundai was located in North Dakota. Midwest Marketing worked with the dealership for several years creating their logo, their Grand Opening promotion called “Hunt the Hyundai” and hundreds of newspaper, radio and television commercials over the years before they sold to a regional dealership group.
The idea behind Hunt the Hyundai was similar to the McDonald’s Monopoly game. Our goal was to have 35 entrants, however, this promotion saw over 400 people the day of the drawing. With Hyundai donating the grand prize and working a partnership with the Bismarck Tribune, this promotion cost the dealership nothing. (a $50,000 advertising value). Check out the case study to find out more.
Types of Work: Branding Development, Media + Digital Strategy, Audio + Video Production, Creative Services, Promotions.