Black Hills State University-School of Business
Midwest Marketing worked with Black Hills State University’s School of Business Midwest Marketing worked with the Black Hills State University School of Business on a multi-year plan to brand the School’s AACSB Accreditation and attract new undergraduate and MBA students to the School. The coveted AACSB accreditation means that the business school is in the top 5% of business schools in the world.
Work consisted of a comprehensive multi-faceted three-year marketing and strategic communications plan that reached over 5 states. We also worked to create a secondary campaign focusing on athletics due to the large number of student athletes that are enrolled in the School of Business.
Types of Work: Branding Development, Focus Groups, R&D, Media + Digital Strategy, Audio + Video Production, Creative Services and Grassroots.
“To date, the results have been excellent, and the relationship has been one of the most exciting and strategic partnerships in which I/we have engaged! The faculty, staff, students and School Advisory Board are very impressed with the strategy of Dawn and her staff.”
-Dr. Priscilla Y. Romkema, BHSU Dean of the College of Business and Natural Sciences