Black Hills Stock Show Matching Funds

For the 2012 Black Hills Stock Show & Rodeo, Midwest Marketing was awarded a matching funds grant by the State to be utilized for out of state marketing to bring tourism to the area. A magazine insert was developed and 135,000 copies were inserted into select newspapers in a 5-state region. Results:

*          330,750 event attendance record

*          14.95% reservation increase

*          $21.9 million in economic impact

*          65,700 daily attendance record

Types of Work: Newspaper Insert, Media + Digital Strategy, Creative Services, Event Marketing.