Black Hills Stock Show Matching Funds
For the 2012 Black Hills Stock Show & Rodeo, Midwest Marketing was awarded a matching funds grant by the State to be utilized for out of state marketing to bring tourism to the area. A magazine insert was developed and 135,000 copies were inserted into select newspapers in a 5-state region. Results:
* 330,750 event attendance record
* 14.95% reservation increase
* $21.9 million in economic impact
* 65,700 daily attendance record
Types of Work: Newspaper Insert, Media + Digital Strategy, Creative Services, Event Marketing.