CMOs are very business-minded people and over the decades the position has changed from a marketing person to a financial person. Like in any partnership, the CMO wants the agency to understand their business entirely and they want them to be sure everything is running in sync so their goals can be met. Over the years, CMOs have been shifting away from the Agency of Record model and beginning to hire specialized agencies for the many areas of their business. It is not uncommon for a business to now have a brand agency, a digital agency, a media buying agency, a PR agency and a content agency. Although this strategy allows the CMO to work with the best agency in their boutique areas it also means he needs to meet with and manage more people, consuming more time. The CMO almost needs an agency manager to relive the CMO of this focus. In the next few years there will be no lines between traditional and digital media, it will be history. The CMO also is worried about the function the consumer now has in their business. Through research, it will be important for the CMO to know their consumers and to treat them as partners as well. It will be important for expectations to be set and met. In a few years it will be standard practice to show the ROI marketing delivers. If you are looking for an agency partner, contact us at Midwest Marketing.