One of the most annoying things in the internet age is not being able to read an article from a local newspaper because I don’t have a subscription and my free views have run out. Luckily, there is a way around this dilemma. Custom Google Surveys.
“Google Surveys is a fast, affordable, and accurate market research tool that helps you make informed business decisions by asking internet users survey questions. Users complete survey questions in order to access high-quality content around the web, and content publishers get paid as their users answer. Google automatically aggregates and analyzes responses through a simple online interface.”
In my opinion, these surveys are an amazing addition to performing market research. You can create a simple survey with a maximum of ten questions, pay for each survey answered, and spend just $0.10 to $3.00 for each response. As people click on articles, they must go through your survey first, creating revenue for the paper while gathering valuable information for your company.
You might ask, “But what if people just randomly click buttons to send them through?”. There are ways to filter that junk out. For example, I just took a survey this morning and it asked me if I had worked with any of the following companies, and listed about seven of them. I selected the one I had worked with, it led me to the next question which asked my satisfaction level, then the final question asked what company I had just reviewed. If I had selected a different company than I selected initially, that data would be thrown out, because I obviously wasn’t taking the survey seriously. There are also options to have a screening question, so if people have no interest or knowledge in a subject, they can choose to click on a question that eliminates them from survey results.
Overall, these surveys are an affordable and accurate addition to any market research. If you want to learn more about Custom Google Surveys, reach out to us at Midwest Marketing. We would love to help you get started on your journey to better understanding your customers!