With social media marketing being one of the most effective ways to reach customers in present day, we are often told by others how we should manage our social media accounts. While there is so much focus on what you should be doing on social media there are also some things that you should stay away from. Here are some of the biggest social media marketing don’ts for your business.
DON’T Use Every Social Network
When social media is brought up many people will think of the big three. Facebook, Twitter, and Instagram are the most popular sites out there today but network options truly seem endless. Between Pinterest, LinkedIn, Google+, Snapchat, Tumblr, Periscope, and many more all help you connect with customers in different ways. Trying to conquer all of these sights is a waste of time and energy, it would be nearly impossible to maintain the content on each of these. Instead choose one or two networks that fit your demographic and become an expert on those.
DON’T Over Self-Promote
Social media is all about communicating with your customers and giving them a metaphorical peak behind the curtain. While self-promotion can be a useful tool to use in a social media marketing strategy it has to be used in moderation. Constant self-promotion can become noise to customers and they tend to tune it out. Instead, focus on the customers likes or dislikes and mold your social media to fit these. Your customers will greatly appreciate this, which in turn will lead to more engagement and followers in the long run.
DON’T Ignore Comments and Questions
Like we talked about above, the essence of social media for businesses is communication with customers, so when customers try to communicate with you, don’t ignore them. Social media is a two-way street and you have to be willing to engage your followers in meaningful ways. Whether it’s a review (both good and bad), or a comment on a post you made, it always pays off to respond. Responding and interacting with customers is a great way to create a more personal bond between the customer and the business.
DON’T Mix Personal and Business
Social media has become a modern day news source, with everyone sharing their thoughts on hot button issues from not standing for the National Anthem to the restricted access of public lands. While these posts consume personal social media, they are a giant red zone for businesses. Customers want a break from all the arguing and a business’s social media page can be that perfect relief. When it comes to posts, stick to your business and your business only. Hot button issues are much riskier than they are beneficial to your brand.
If you are looking for more information regarding social media marketing, contact our team at Midwest Marketing. We can assist you in creating a social media strategy that you will be sure to love. 605-716-5666