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Blog

‘Hey Siri’

Let’s start with a story… Way back in my memory, I can recall the days where words such as dorm room, cafeteria, and homework were common in my day to day vocabulary. I would sit in classes for what seemed like hours on end and do my best to retain some knowledge about whatever subject …

The New Kid on the Block

Hi! My name is Rachel Johnson and I’m the new kid on the block here at Midwest Marketing. I started the first 18 years of my life in an average, Nebraska town called Papillion. I shared a house with my two parents, my two older brothers and my younger sister.  After high school, I decided …

6 Ways to Improve Your Website

I’m a big fan of the internet. If I had to venture a guess I would say that you are pretty fond of it as well! The internet is cool, you can communicate with people from around the globe, research interesting historical facts, or read really awesome blog posts from excellent writers, like us 🤗. …

What the Great Pumpkin Can Teach Us About Business

“It’s the Great Pumpkin, Charlie Brown!” Arguably, the most iconic Halloween movie of all-time, the Peanuts gang cemented a place in Halloween history with the 1966 TV special. With lots of “good griefs” and “you blockheads” the TV special won over the hearts of both people young and old. Of course, with every children’s cinematic …

Small Business Strategies

Small Business Strategies

If you’re a small business owner with a less than modest budget, it can be difficult to know where and how to get started. The world of advertising can be an intimidating place with many options to choose from. It’s hard to tell which direction is left and which is right, luckily we have some …

Influencer Marketing

What is an Influencer?

It is the act of influencing by inspiring change in thinking or behavior. An influencer is someone who has the power to influence the perception of others or gets them to do something differently. The use of an influencer has become one of the top trends in social media marketing. Influencer marketing is something I …

live-video-blog

Trending – Live Video

The tech world moves at a blistering pace, one only has to look at the frenetic pace at which videos are uploaded to Youtube daily to attest to this fact. Trying to stand out among the thousands of hours uploaded every day can be a daunting task. Trying to find that magical combination of entertainment, …

You’ve Got to Stand for Something

Colin Kaepernick. Did you stop reading already? I know, it’s a touchy topic, and one most businesses won’t stand in the same zip code as much less write a blog about. With that being said let’s dive right in. I’m not going to waste time telling you what you already know. Nike signed former NFL …

Trending – Responsive Logos

10 years ago, mobile responsive design began to revolutionize the web and is now an industry standard to save your brand image. The reasoning behind mobile responsive design is the assortment of screen sizes your designs will be displayed on, for instance, mobile, tablet, etc. This has created some complication for graphic designers, especially when …

Google-Medic-Update

Latest Google Update – Medic Update

Late July and early August, Google launched their latest Broad Algorithm Update which later took on the nickname the Medic Update. Reasoning to the nickname as you may have guessed, the healthcare and wellness industries were affected the most. Though, they were not the only industries affected by the update. See chart below from SEORoundtable. …

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