• Address: 125 Main St. | Rapid City, SD 57701
  • Phone: 605.716.5666
  • Facebook
  • LinkedIn
  • Instagram
  • Blog
  • YouTube

Blog

Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

direct mail marketing graphic

5 Tips for Creating an Effective Direct Mail Campaign

Nowadays, digital and social media marketing are at the forefront of everyone’s minds when they think about marketing their business, but direct mail campaigns are still a surprisingly crucial part of a well-rounded strategy. With around 52% of Americans reporting that they read every piece of mail they receive, direct mail done right can be …

Website Design mockup

4 Website Design Tips for Success in 2022

Whether you’re looking to build a new company website or would like to enhance your current website’s conversions and profitability, we have some website design tips that will help you reach your  business goals! Check out the following recommendations for taking your website to the next level in 2022: 1. Use Dynamic Content We have …

Targeting consumer groups

Marketing Tips for Connecting With New Consumer Groups

The COVID-19 pandemic changed everyone’s lives in 2020, so it should come as no surprise that the impact will be felt for years to come. However, recent studies have shown just how consumer behavior may be affected in the coming years, with new customer segments predicted to dominate by 2023.  It is important to recognize …

Restaurant marketing

Restaurant Marketing Trends

Want to get on top of your restaurant marketing game going into 2022? As always, Midwest Marketing is here to help! Our team stays current on the latest marketing trends so that we can offer our clients cutting edge solutions to stay ahead of the competition and keep customers coming back for more. Continue reading …

graphic design

Graphic Designer’s Biggest Pet Peeves

Eye-catching graphic design is integral to any business’s marketing strategy. However, it can seem impossible to get what you’re looking for if you have bumpy communication with your graphic designer. We’ve sat down with one of Midwest Marketing’s own graphic designers to pick their brain on some common pet peeves of graphic designers in order …

pay per click ad graphic

Tips for Effective Ad Placement

Ready to invest in pay-per-click (PPC) and other digital marketing ads so that your message can reach your potential customers where they are browsing, searching, shopping, and socializing? Make sure you have a well-planned ad placement and targeting strategy in place so that you put your dollars to good use! Not sure how? Here are …

A Day In The Life of an Owner of a Marketing Agency

As the owner of Midwest Marketing for almost twenty years, days have been long, days have been short, and days (and nights) have always been busy. Read on for more on what the typical day looks like for me, Dawn, the owner of one of the top marketing agencies in the Black Hills. (Extremely) Early …

website optimization

Improve Your Website’s SEO with Google Lighthouse

As you probably know, one of Midwest Marketing’s specialties is being able to optimize and improve websites so they are at their peak performance. We do that through thorough website audits, search engine optimization (SEO) tactics, and web design updates.  However, there is a way that you can find out what’s going on with your …

Target audience

4 Marketing Tips to Better Connect with Your Target Audience

Customers are crucial for every business.  But how well do you know yours? What is their daily media routine, what is their favorite TV show, music platform, news website, sports team, etc? If you are like most businesses, your customers are segmented, they have different routines and they most likely have different media habits than …

Marketing Plan

Why Every Small Business Needs A Marketing Plan

Opening a small business and not marketing it is like trying to swim without water. Marketing is essential to the success of any business, large or small. And now more than ever, you need to relook at your marketing in this time of crisis and confusion. The year 2020 upset the apple cart and once …

  • Facebook
  • LinkedIn
  • Instagram
  • Blog
  • YouTube