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Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!
Spring is right around the corner, making it the perfect time to freshen up your digital marketing tactics and breathe new life into your campaigns! Follow our spring-cleaning checklist to get on top of your marketing efforts and stay ahead of the competition. Review your current digital marketing strategy. First things first – take a …
Do you want more high-quality leads for your service-based local business? Google Local Services ads may be just the solution you’re looking for. As your trusted Black Hills digital marketing professionals, we’re here to break down what Local Services ads are and how they can benefit you. Continue reading to learn more about Google’s exciting …
In today’s world, your website serves as your business’s 24/7 storefront. Ideally, it will always be there to meet the needs of your customers, even at 2am when they’re surfing the web in their underwear, credit card in hand. Your website should answer all the questions your customers have and lead them through the buying …
Shopping, much like 2023 trends, is a top concern for consumers and brands alike, albeit for different reasons. From meal planning to treating yourself to luxury goods and services, we all shop ‘til we drop. With so much to do and so little time, people are looking for ways to make their lives easier; and …
If you currently use Google Analytics to track your website performance, you might have heard talk about the introduction of Google Analytics 4 (GA4) and the eventual termination of Universal Analytics. But what exactly does that mean for your business, and will you still be able to access the data you need to make informed …
“Change can be scary, but you know what’s scarier? Allowing fear to stop you from growing, evolving, and progressing.” -Mandy Hale Many who know me personally will say I took a huge risk with a career change after seeking and accepting my new position as the Senior Graphic Designer at Midwest Marketing. At the time, …
2023 trends are something on everyone’s mind right now. The age-old question of what’s trending is something that both entices and concerns brands, so much so that hundreds of companies consolidate predictions into blogs that leave readers binging until next year. While trendiness is next to godliness in this day and age, it shouldn’t take …
Picture this: your potential customer uses their phone to quickly search for the products or services you provide, and they’re looking for a local establishment to get them from. But when they head to Google, input their key terms and hit “Search”, your competition shows up in the coveted first position. Your potential customer breathes …
According to LinkedIn, it takes website visitors only half a second to form an opinion about a business after landing on their website. Don’t make the wrong first impression with a clunky, hard to navigate website that doesn’t inspire your potential customer to take action. Learn about some common design myths to avoid on your …
Continue reading "Don’t Fall for These 5 Common Website Design Myths"
Considering I landed a position at a marketing agency, my first day was surprisingly calm. In fact, this was the first time that I didn’t have to hit the ground running and immediately take on assignments, which was a nice change of pace! Unlike the business structures of my previous employers, Midwest Marketing was able …
