• Address: 125 Main St. | Rapid City, SD 57701
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An Introvert’s Guide to Marketing

“That the situation is hopeless should not prevent us from doing our best.” – Aldo Leopold. For many people who self-identify as introverts, often times marketing can seem like a hopeless situation. Constantly having to put yourself out there with cold calls, television advertisements, and social events can be exhausting for the increasingly popular introvert. Although …

Sunsets, Pine Trees and Fishing Line

Last summer I got an internship opportunity with a marketing firm in Rapid City, SD by the name of Midwest Marketing. Being from the flatland dairy farmed plains of Minnesota, I was fairly excited to spend time in the granite filled hills that before were merely a vacation destination for my family and I. After …

‘Hey Siri’

Let’s start with a story… Way back in my memory, I can recall the days where words such as dorm room, cafeteria, and homework were common in my day to day vocabulary. I would sit in classes for what seemed like hours on end and do my best to retain some knowledge about whatever subject …

The New Kid on the Block

Hi! My name is Rachel Johnson and I’m the new kid on the block here at Midwest Marketing. I started the first 18 years of my life in an average, Nebraska town called Papillion. I shared a house with my two parents, my two older brothers and my younger sister.  After high school, I decided …

6 Ways to Improve Your Website

I’m a big fan of the internet. If I had to venture a guess I would say that you are pretty fond of it as well! The internet is cool, you can communicate with people from around the globe, research interesting historical facts, or read really awesome blog posts from excellent writers, like us 🤗. …

What the Great Pumpkin Can Teach Us About Business

“It’s the Great Pumpkin, Charlie Brown!” Arguably, the most iconic Halloween movie of all-time, the Peanuts gang cemented a place in Halloween history with the 1966 TV special. With lots of “good griefs” and “you blockheads” the TV special won over the hearts of both people young and old. Of course, with every children’s cinematic …

Small Business Strategies

Small Business Strategies

If you’re a small business owner with a less than modest budget, it can be difficult to know where and how to get started. The world of advertising can be an intimidating place with many options to choose from. It’s hard to tell which direction is left and which is right, luckily we have some …

Influencer Marketing

What is an Influencer?

It is the act of influencing by inspiring change in thinking or behavior. An influencer is someone who has the power to influence the perception of others or gets them to do something differently. The use of an influencer has become one of the top trends in social media marketing. Influencer marketing is something I …


Trending – Live Video

The tech world moves at a blistering pace, one only has to look at the frenetic pace at which videos are uploaded to Youtube daily to attest to this fact. Trying to stand out among the thousands of hours uploaded every day can be a daunting task. Trying to find that magical combination of entertainment, …

You’ve Got to Stand for Something

Colin Kaepernick. Did you stop reading already? I know, it’s a touchy topic, and one most businesses won’t stand in the same zip code as much less write a blog about. With that being said let’s dive right in. I’m not going to waste time telling you what you already know. Nike signed former NFL …

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