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Blog

Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

Now Hiring Sign

How Do You Hire When It Seems No One Wants to Work?

With “Now Hiring” signs popping up on every corner, filling the open positions within your company can seem like a daunting task. When you add in the fact that it can take up to 52 days to fill a position and cost over $7,600, the hiring process can seem like a downright nightmare. However, recruiting …

color wheel in graphic design

Create the Right Mood with Color

Are you sending the right message to your target audience? If you are not carefully considering the colors that are used in your marketing pieces, you may not be. Color subconsciously affects our moods, which in turn affects the actions that we take. In order to get the response that you are looking for from …

Content & Context

Good Content Matters (But Context Matters Even More)

Take a moment and think about the last time you opened an email from a business that you frequent. Before you opened it, you probably saw that the subject line contained something of interest to you, whether it was a promotion or an informative article. Either way, there was a promise of value, and it …

email marketing vector

Personalize Your Email Marketing to Increase Your ROI

Email marketing is a relatively easy, inexpensive way to promote your business, but are you harnessing the full potential of an email strategy that truly speaks to your audience and maximizes ROI? Segmenting your email list may be the solution you need to make the most out of your email efforts! Segmented emails not only …

5 Simple SEO Tips to Get Your Website Seen in Search Results

So, you just invested in a website that contains all of the bells and whistles needed to set your company apart from the competition – cutting edge design to capture your audience’s attention, plenty of content to keep them engaged, and compelling calls-to-action that drive conversions. However, having those key elements in place does not …

The iOS14 Update’s Effect On Digital Advertising

Are you one of the millions of Americans that own an iPhone? If the answer is yes, you probably have been hearing the buzz about the newest iOS14 update. From a consumer stand point there’s a lot to be attracted to, but from a digital advertising stand point, it puts up a few road blocks …

Top 3 Email Marketing Mistakes

Permission-based marketing has and will continue to see a rise in popularity. For those that are unfamiliar with the term permission-based marketing, it’s simply a fancy way to say that a consumer has voluntarily given you their permission to contact them. This could be them filling out a survey and giving you their address to …

Let’s Talk About TikTok

As much as it pains parents of young children to hear TikTok is something their business should consider using as a marketing platform, the time has come. The writing has been on the wall for some time and TikTok has grown their audience to a size that constitutes them being in the conversation of social …

A Quick Guide to Advertising on YouTube

  The great smoky yonder of digital marketing for many advertisers tends to be YouTube. They notice the value, they see other’s ads on the platform, but can never seem to make the jump into doing it for themselves. In this blog we are going to try to demystify some of the facets of YouTube …

8 Books to Read to Make You a Better Marketer

  “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss     Building a StoryBrand by Donald Miller Connecting with customers is something that every marketer has struggled with from time to time. Donald Miller lays out his method of …

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