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Blog

Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

3 Myths that Annoy Graphic Designers

The graphic design team at Midwest Marketing has over 50 years of experience in producing award-winning designs for our clients. Throughout those years, we’ve learned some valuable lessons in designer-client relationships that has made the process more streamlined and resulted in both happier clients and designers. We sat down with one of our designers to …

Now hiring

Now Hiring: Part or Full Time Marketing Coordinator

This position can be part or full time. Wage: DOE The Marketing Coordinator will assist with copywriting, email marketing, social media, digital strategy, client relations and supporting special projects as assigned. The ideal candidate is an excellent communicator who is organized, creative, and familiar with current marketing best practices and trends. Responsibilities: Brainstorms campaign marketing …

Content Marketing

3 Secrets to Effective Content Marketing in 2022

Still hanging onto that content marketing strategy from 2019? Time for a change! In “normal” times, content strategies should be changed up annually in order to adapt to constant changes that affect target audiences, but since the pandemic, ensuring you stay ahead of the game is even more important. If you’re unsure of how to …

Business card design

Secrets to Effective Business Card Design

Did you know that business cards have been around for hundreds of years?! That’s right – business cards date back to the 15th century, originating in China. They were known as “visiting cards” at that time and were used to announce the holder’s intention of visiting a person or household. The cards were left at …

DIY Video Production

How To Make Professional Looking DIY Video

Fun fact: Recent studies show that adding videos into your marketing strategy increases brand awareness by around 70%, traffic to your website by 51%, and overall sales by 34%. So, if you are not already incorporating video on social media, your website, or in your digital ad campaigns, what are you waiting for?! One common …

Google

The Lowdown on Google Marketing Live 2022

Much like how those that love cinema look forward to the Oscars each year, us marketing nerds anticipate Google’s annual live conference. Each year, they unveil awe-inspiring new technology that will soon be released for our marketing benefits, whether it will make marketing life easier and more streamlined or result in bigger revenue for our …

Google Display Ads

Display Ad Design 101: What You Need to Know

Would you like to reach 90% of online consumers while they’re browsing their favorite websites and apps? If the answer is yes, then a Google Display campaign may be the perfect choice for you! One of the first steps in starting a successful Display campaign is to determine what image assets will be used. Careful …

Reputation Management

The Lowdown on Reputation Management

Nowadays, if someone hears about your company and is interested in your products or services, they head to Google or another search engine to seek out more information. After they hit that “Search” button, they won’t only see your business’s contact details or hours – they’ll also see Google reviews, social media profiles, and every …

Logo Design

Do’s and Don’ts of Logo Design

An attention-grabbing, memorable logo is crucial in building a successful foundation for your company’s marketing efforts. An effective logo will provide your potential customers with important information about your company from the get-go: what industry you exist in, your products or services, and sometimes even your brand values. Logo design is about so much more …

Marketing Agency around table strategizing

What You Need to Know About Working with a Marketing Agency

Considering outsourcing part or all of your digital or traditional marketing to a marketing agency? If you’re pressed for time or don’t know much about marketing, an agency may be your best bet for success! Marketing agencies are teams of experts that build and execute comprehensive marketing strategies that get you closer to your business …

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