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Blog

Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

Jenny Borton Graphic Designer at Midwest Marketing in Rapid City South Dakota

New Beginnings at Midwest Marketing

“Change can be scary, but you know what’s scarier? Allowing fear to stop you from growing, evolving, and progressing.” -Mandy Hale  Many who know me personally will say I took a huge risk with a career change after seeking and accepting my new position as the Senior Graphic Designer at Midwest Marketing. At the time, …

2023 trends

10 Best 2023 Trends in Digital Marketing (Part 1)

2023 trends are something on everyone’s mind right now. The age-old question of what’s trending is something that both entices and concerns brands, so much so that hundreds of companies consolidate predictions into blogs that leave readers binging until next year. While trendiness is next to godliness in this day and age, it shouldn’t take …

Local Listings SEO

Use SEO to Dominate Your Local Listings

Picture this: your potential customer uses their phone to quickly search for the products or services you provide, and they’re looking for a local establishment to get them from. But when they head to Google,  input their key terms and hit “Search”, your competition shows up in the coveted first position. Your potential customer breathes …

Don’t Fall for These 5 Common Website Design Myths

According to LinkedIn, it takes website visitors only half a second to form an opinion about a business after landing on their website. Don’t make the wrong first impression with a clunky, hard to navigate website that doesn’t inspire your potential customer to take action. Learn about some common design myths to avoid on your …

Tabitha Burtrum

My First Two Weeks at Midwest Marketing

Considering I landed a position at a marketing agency, my first day was surprisingly calm. In fact, this was the first time that I didn’t have to hit the ground running and immediately take on assignments, which was a nice change of pace! Unlike the business structures of my previous employers, Midwest Marketing was able …

Lifecycle Marketing for the Holidays

Boost Your Holiday Sales with Lifecycle Marketing

It’s October, and you know what that means – Wal-Mart employees have been hard at work stocking the shelves with Christmas gifts and décor and Mariah Carey’s “All I Want for Christmas” will soon permeate every airwave. We know, we know. Halloween is still weeks away, let’s just hold off on the Christmas stuff for …

Digital Marketing Glossary

Marketing Must-Haves: Digital Marketing Glossary

New to the marketing world and need some help navigating the world of CTRs, CPMs, and SERPs? Or maybe you’ve been in the digital marketing game awhile but would like to brush up on your industry lingo. Whatever the case, we’ve compiled this handy dandy glossary that you can use as a reference so you …

Graphic Designer Poster Design

Do’s and Don’ts of Poster Design

From promoting a concert to sharing critical information in a doctor’s office, posters are a great visual tool to spread information. While there’s no one-size-fits-all approach to designing a great poster, there are some characteristics that separate effective posters from not-so-effective posters, and our graphic designers want to share some essential design tips to make …

Social Media Contest

4 Ways to Run a Social Media Contest

While browsing social media, it’s likely that you’ve participated in a “tag a friend to win” or “comment to enter” post. You may have even filled out a short form in order to enter a contest to win some sort of great prize. What you may not have thought about is what social media contests …

Email Marketing Rapid City

5 Reasons Your Email Marketing Isn’t Working

If you’re like most small business owners, you’re always on the lookout for ways to make the most out of your limited marketing budget. However, email marketing may be one essential, budget-friendly tool you may be overlooking, with an astonishing average return of $42 for every $1 spent. But, just because email marketing is relatively …

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