The Wonderful Marketing World of Snapchat

In an attempt to answer the age-old question, “why are those kids always on those darn phones?”, let us talk about the wonderful world of Snapchat.

Snapchat is a multimedia messaging app that allows its users to communicate with each other through pictures, videos, and texts. It also has stories, influencers, and news outlets similarly to Facebook and Instagram that make it easy to spend hours and hours on this platform without ever getting bored. For me, Snapchat is a way to stay connected with friends and family that’s more than just a boring text message, or a general status update. It’s a personal and fun way to keep relationships alive, even if you don’t live close. Within the picture and video realm of the app, there are plenty of filters, lenses, effects, and more to spice up your content before sending, a few of which we will touch base on a little bit in this blog.

In this day and age, the humanization of branding by connecting directly to the consumer is crucial. Snapchat is the perfect platform to cater to what your business has to offer specifically to those who could benefit from your product or service. There are plenty of ways to market on Snapchat, all of which are affordable, effective, and can fit into any marketing plan. Here are three ways:



Snapchat Geofilters are layovers that can be added to a user’s video or picture for an added effect. These filters can show locations, temperature, speed, time, and more just from a quick swipe. An easy way to use this for any business is to have a filter around your location. When a customer is on Snapchat and scrolls through the filters and sees yours, they can add it to their picture or video before sending it to a friend or adding to their story and BOOM! Just like that, you get free brand awareness spreading to new potential customers!


Lenses are augmented reality (AR) 3D enhancements to live, real-world environments as viewed through the Snapchat camera. These are good for a bit more playful approach. If you set a lens of a cheeseburger hat to fit on the Snapchat user’s head at your burger joint with your logo on it, that once again is great brand awareness spreading to new potential customers if they send it to a friend or add it to their story!


Ah, good old-fashioned video ads. These work very similarly to Facebook or YouTube video ads. They can run in between stories, within Snapchat conversations, during influencer and news update stories, and more! What makes them different from other platform video ads is they must be vertical videos.


Snapchat is a great platform to use when reaching out to the younger demographic in your community if you are trying to add a younger crowd to your client base! Snapchat is why those kids are always on their phones, and we’re here to help your brand be noticed and talked about through this popular messaging app. Give us a call at 605-716-5666 so we can help you with your social media marketing strategy!!