If your marketing strategy doesn’t include Reddit, you might be missing out on one of the most engaged audiences on the internet. Boasting over 175 million users and home to thousands of niche communities called subreddits, Reddit can reach potential audiences that Facebook and Google can’t. Learn more about what Reddit Ads are and why they might be your next best move.
What Are Reddit Ads?
Reddit Ads are paid promotions that appear alongside organic Reddit posts and discussions in relevant subreddits. These ads are designed to show up where real conversations are already happening, allowing your brand to be part of the dialogue instead of interrupting it.
Why Use Reddit Ads?
- Reach a Highly Engaged Audience
From DIY homeowners to fantasy football fanatics, Reddit places your ads in front of the right communities, allowing you to speak directly to audiences who are already talking about the products or services that you sell.
- Expand Reach and Awareness
Reddit doesn’t have much overlap in users when compared to other social media platforms (for example, 30% of Reddit users don’t have a Facebook account), making the platform a great way to get your brand in front of new potential customers.
- Lower Competition and Cost
Compared to Google and Meta Ads, which are currently much more widely used, Reddit Ads have lower competition and are more affordable. That means you can stretch your ad dollars further while experimenting with new audience segments.
- Build Authenticity and Trust
Reddit’s community-first culture rewards transparency and honesty. Ads that feel like helpful contributions rather than a hard sell can spark discussion and boost brand credibility.
Ready to Try Reddit Ads?
The Midwest Marketing team is here to help your business tap into Reddit and get real results. We’ll take care of strategy, setup, creative development, and performance tracking to make sure your brand stands out for all the right reasons.