Pumpkin spice lattes and football shouldn’t be the only items that announce the arrival of fall – your holiday marketing plan should, too. Although December may feel far away, waiting to prepare your holiday campaigns until the last minute could cost you in more ways than one, from dealing with the added stress of hurried planning to missed profits from early shoppers.

Here’s why September is the ideal month for getting your holiday marketing plan in motion:

 

1. You Can Develop a Cohesive Strategy

 

These days, a well-planned marketing strategy is crucial for capturing and keeping your customers’ attention. By developing your plan now, you can create effective, integrated campaigns that work together across various channels such as social media, email, and paid ads.

 

2. You Beat the Holiday Rush

 

By starting your holiday marketing plan early, you can secure the best ad placements, print materials, and influencer collaborations before everyone else starts fighting for the same space. It also gives you room to test ideas and refine your campaigns without the panic of looming deadlines.

Plus, by launching your campaigns early, you can better stretch your marketing dollars further and capture shoppers before peak competition drives up ad costs.

 

3. You Have Time to Build Anticipation

 

Effective holiday marketing isn’t just about a flashy promotion; it’s about creating a journey that leaves shoppers as excited as a child waiting for Santa on Christmas Eve. Starting in September gives you time to tease products and promotions, personalize marketing efforts so they better resonate with your audience, and ensure you have touchpoints at every stage of the customer journey.

 

4. You Can Adapt to Trends

 

Although it’s important to have a plan in place in early fall, it’s also crucial to stay agile and adjust to consumer trends and platform algorithms shifts quickly. Launching your campaigns early allows you to modify your content, messaging, and promotions to align with your target audience as the season unfolds.

 

5. Your Team Stays Sane

 

Let’s be honest: nothing kills creativity faster than stress. By giving your marketing team time to brainstorm, design, and execute without last-minute chaos, you’ll benefit from better quality campaigns – and a happier team that can actually enjoy the holiday season.

 

Let’s Get Started

 

Have your most successful holiday season ever by letting the experienced team at Midwest Marketing start building your Christmas marketing campaigns before the holiday rush hits. Contact us today!