Whether you’re looking to build a new company website or would like to enhance your current website’s conversions and profitability, we have some website design tips that will help you reach your business goals! Check out the following recommendations for taking your website to the next level in 2022:
1. Use Dynamic Content
We have mentioned the importance of personalizing your marketing to your different audience segments before, but since doing so can do wonders for your conversion rates, it bears repeating. In fact, companies that use personalization see up to a 20% increase in sales, with personalized calls-to-action themselves improving conversion rates up to 42%. So, what exactly is dynamic content, and how can you incorporate it into your website?
Dynamic content is simply elements of a website that change based on a user’s behavior, location, or preferences. To a potential customer visiting your website, your content is speaking directly to them, engaging them in a conversation that will make them less likely to leave the page. Personalization can be done by tailoring your content based on if someone is visiting for the first time or if they are a return customer. Ensuring your content is optimized for different screen sizes is another way to make your website dynamic and provide a better user experience. If you have a large percentage of customers that do not speak English, set your website up so that the language changes to that of your visitor’s browser settings. The point is, there are many ways to personalize your website and add dynamic elements, you just need to choose the ones that make the most sense for your business.
2. Optimize for Voice Search
With the use of smart speaker devices projected to rise to 55% of households in 2022, it’s safe to say that Alexa and Siri aren’t going away any time soon. And by 2024? Smart speakers will be among the top-selling consumer electronic products.
Adding in long-tail keywords that are being used to look for local products is a top strategy for staying ahead of this fast-moving trend. First, think of the words you use when you search. Rarely do people use phrases like “Restaurants Rapid City, SD” when they are using voice search, and instead use ones like “Mexican restaurants near me”, for instance.
What is the best way to add these long-tail keywords to your website? Often, it includes building a Frequently Asked Questions page, where you can phrase the questions exactly like most of your customers would. This provides a more natural approach than trying to squeeze these kinds of keywords awkwardly into one of your regular webpages.
3. Incorporate Minimalism and White Space
It may feel counterintuitive, but not filling every available space on your website with “stuff” can actually be more effective in your customer retaining your brand’s message, with readability increasing 20% when white space is utilized correctly. A sleek, minimalistic approach will allow you to highlight your most important features and products and will draw your visitor’s eye to what matters the most.
4. Go to the Dark Side
In contrast, websites that contain a darker color scheme have been popping up all over the web like crazy. While this trend is surely eye-catching, it’s not one that can be successfully adopted by every company. If your brand relies on a lot of written copy to convey a message, skip the deeper hues. Have an image or video-heavy website? Go ahead and choose black or that nice dark indigo blue! Keeping in mind what emotion you want to evoke is also crucial for you to consider when choosing a color scheme for your website.
Searching for professional, cutting-edge website design in Rapid City? Look no further than Midwest Marketing! Contact us today to schedule a consultation so we can discuss your business goals and get to work creating a website that will help you meet every single one of them!