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An Introvert’s Guide to Marketing

“That the situation is hopeless should not prevent us from doing our best.” – Aldo Leopold.

For many people who self-identify as introverts, often times marketing can seem like a hopeless situation. Constantly having to put yourself out there with cold calls, television advertisements, and social events can be exhausting for the increasingly popular introvert. Although marketing seems like an extrovert-dominated field, there are many introverts that have found success and continue to do so. So, what’s their secret? Well, I can’t tell you that because then all the introverts would be pissed at me and probably yell at me very quietly, but I can give you a couple tips!

It’s Not So Bad

Whenever the word introvert is brought up in conversation it is always with a negative connotation. The first step in taking advantage of introversion is not thinking of it as a bad thing. Once you escape this mindset that being an introvert is going to be a hindrance to you, you will discover just how powerful it truly is.

Play the Keys

I’m not talking about tickling ivories here, I’m talking about the 21st-century typewriter! Introverts strive when it comes to social media, blogging, and email marketing. Being able to sit down and formulate a thought and idea is much more relaxing than getting up to speak in front of a group of people about it. You’re still delivering the same content to the same audience without all the nervous sweating and stage fright.

Details, Details, Details

Many people consider introverts very detail oriented, while this is a broad generalization, more often than not it is true. Introverts will catch lots of things that extroverts will miss or not hear (because they don’t stop talking). While big-picture projects are important the finite details of that project are even more so.

Creatives

Creatives and introversion go together like George Strait and a front porch swing, it just comes naturally (extra credit for people who got the reference). Or for a reference that everybody will understand, they go together like spaghetti and meatballs. Most graphic designers, video directors, and other creatives tend to be introverted and that’s what makes them so good at what they do.

In a marketing world full of extroverted fools, don’t be afraid to jump in and show how valuable your introverted self truly is. Here at Midwest Marketing, we have more than a couple introverts. If you want to come to meet with them and learn from the success that they’ve had just stop by anytime, although I can’t promise they’ll say much. 🙂

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