What is recruitment marketing, you ask? Recruitment marketing is the process of promoting your brand through marketing tactics throughout the employment cycle to attract, engage and create relationships with qualified talent who may or may not be actively seeking employment.
Since we spend a majority of our lives working, we want to make sure it’s a good fit. With many jobs starting with similar hourly or annual wages, your talent acquisition department needs to have a solid marketing plan to set your culture apart. What is different about where you work? What is a special benefit other than pay? If you want to attract a long-term employee and not a “job-jumper” you’ll have to get creative, and Midwest Marketing excels at that!
It costs employers an average of $4,129 and takes an average of 42 days to fill an open position according to a report by the Society for Human Resource Management (SHRM). Wouldn’t that be better spend actively marketing?!
It’s also important to consider what else is trending at the time of strategy development. Here are some current examples:
Young people are changing jobs every 18 months. (Brussels Educator)
Employee turnover will continue to increase as hybrid and remote work become the norm for knowledge workers. (Harvard Business)
Wellness will become the newest metric that companies use to understand their employees. (Harvard Business)
Shortened work week vs. increases wages is a top benefit people are looking for from an employer. (SHRM)
Employees Seek Companies Whose Values Match Their Own. (Forbes)
At Midwest Marketing, we specialize in the ideals, lifestyles, and people that call the Midwest their home. We know these people because we are these people. We’re neighbors, spouses, grandparents, and siblings to these people. We understand their wants and needs and we create messaging that resonates with this audience. Working with Midwest Marketing can be summed up in just a few words that we choose to live by. Become Greater Than.