It is the act of influencing by inspiring change in thinking or behavior. An influencer is someone who has the power to influence the perception of others or gets them to do something differently. The use of an influencer has become one of the top trends in social media marketing.
Influencer marketing is something I often find clients are excited about because it’s new, exciting and trendy, but they are sometimes apprehensive to explore it as an avenue to marketing their business because the process isn’t something they’ve had experience with, or they’re scared an influencer might misrepresent their brand. Sometimes it’s also hard for them to view as a marketing platform because there is no media generated invoice saying the ad received this many GRPs, and it’s guaranteed to run in my favorite news program that my neighbor watches. Traditional media still has a place, but it’s all part of a comprehensive marketing strategy and sometimes influencer marketing is hard to view as tangible.
As consumers become increasingly inundated with formal marketing messages their trust in information from friends and family, social network connections and even their favorite celebrities have increased. By partnering with the right influencers, with the right content, businesses can achieve real ROI through the use of analytics.
Adding influencer marketing to your digital strategy can be an incredibly effective way to build credibility and increase engagement if done correctly! Contact one of our Account Directors to learn more!