Programmatic ads are powerful because they automate online buying processes in real-time. It allows the media buyer to set parameters such as bid price and network and base them off of the audiences’ behavior. It also allows the buyer to adjust the buy on the fly to achieve a more desirable return of investment. This is a very transparent model of buying. You can program so the ad only shows on a specific website if the specific targeted person is actually on that website. As technology advances many are saying Programmatic Buying will have a huge market share as it has rapidly become a valuable online system of buying. For more information on Programmatic Ads, please contact Midwest Marketing.
