Walking Before You Run

How to Start the Marketing Process

Marketing can be a tricky world littered with buzz words, elevator pitches, and different strategies. While some people have this world mastered, others are just starting out. Trying to figure out how to market your specific business can be a daunting task when you are new to the game. So today we are here to talk about the basics and how to get the marketing process fired up for your company. P.S. these are all free!


While social media and the internet has changed the way marketing looks in recent years, the core principle behind marketing has never wavered. Marketing is and always will be about the relationships between the customers and the business. People want to buy from people they trust, and know are genuinely concerned about their wants and needs. Treating customers both new and old like family when they walk in your business will create lifetime shoppers. Whether the interaction is in a business setting or at the Raider-Cobbler basketball game, it always pays to be friendly.

Social Networks

Social media sites like Facebook, Twitter, and Instagram are a marketer’s best friend. Social media is an easy and effective way to connect with customers 24/7, just having an account is not nearly enough however. To connect with your customers try posting engaging content and ask questions to get a better understanding of your target markets wants and needs. Of course you can also dabble in the world of social network advertisements but that’s a blog for another time, so let’s keep talking about the free stuff!

Email Marketing

Starting an email campaign is a great way to reach both new and loyal customers. When customers purchase products at your store ask them if they would like to be a part of your email newsletter and receive special promotions. Try to create as large of an email list as you possibly can and never stop trying to make it bigger. Let customers on your email list know about upcoming sales, deals, or events that may be taking place at your business. Also offer coupons and promotions exclusive to email campaign members.

If you have any other questions regarding tactics on how to start your marketing process just call our team at Midwest Marketing. 605-716-5666