Content Marketing: Beefing Up Your Blogs

In a world where customer interactions are always at our fingertips in the form of Facebook, Twitter, and other social media platforms, it’s easy to wonder where blogging fits into the equation. While many people consider blogging a phase that their middle school cousin went through (no Shannon, I’m not going to read it, ever), I’m here to tell you that a blog can be a useful tool for businesses both big and small. Here are a few ways to beef up your blog:

A Peek Behind the Curtain

The core of every business is not the products that are sold or the service that is provided but the people behind it all. Many times, customers only get to know the professional side of our personalities, a blog can let customers see our personal side as well. Let customers know the stories behind the people of your business, where they’re from, how they got there, and where they plan to go. Customers enjoy reading stories like these because they can relate to them on a personal level.

Guest Bloggers

People want to hear the stories of the team members in your business, so who better to tell the stories than the team members themselves. Have different bloggers every so often to give their specific perspectives on topics or tell their stories. Customers may look forward to certain bloggers posts because of the topics they discuss or because they enjoy the style of writing that they have.

Customer Engagement

While giving your customers a peek behind the curtain is important, it’s not enough just to create interesting content. Engaging with your customers is what makes a blog from great to phenomenal. You can’t expect to have success by talking at your audience, it’s important to have ongoing conversations with them. Enabling comments on your blog will allow you to discuss with your customers directly and get a better feel for your customer bases wants and needs.

While this is just the tip of the iceberg when it comes to creating a better blog, it’s a great place to start. If you are interested in other ways to make your blogs a success, contact us at Midwest Marketing.