The Back to Normal Plan

As we start to implement South Dakota’s Back To Normal Plan, Midwest Marketing encourages you to continue to use our resources and advice for marketing during a pandemic.

 A Note From Midwest Marketing on Retailing Through This Uncertain Time encourages us to follow the three phases of COVID-19 branding from Immediate Response…to Adapt and Pivot and finally Market Revival. Take a minute and review which phase your business is currently in.

Continue to pick up and pay it forward to show your support of local restaurants with #TakeoutTogetherSD. Call in your order, pick up curbside, snap a photo, and post pictures to social.

Review the COVID-19 Scenarios article to see where we are in the economic projection scenarios of when our country’s economy might recover. Will it be the May Reboot, the Summertime V-Shape, or the Fall Recovery?

As we look for options of branding during this difficult time, review the 8 Marketing Initiatives to Consider During COVID-19. There are great suggestions that will help challenger brands and leaders to take things up a notch and plan a strong offense.

Dr. Brad Archer’s Podcast discusses the offense Monument Health put into place to conserve supplies and meet capacity levels. Listen to him discuss how their clinical and administrative COVID19 teams are meeting twice a day, seven days a week to keep the Black Hills safe and healthy.

Continue to follow our Great Lockdown resources as we continue to forge ahead to create life coming out of COVID. Consumer habits have been shattered, but they will retrain the forge ahead.

Midwest Marketing in Rapid City is open. Call us at 605.716.5666 or email us at if you’d like to dive into any of these areas further.