Midwest Marketing’s Tricks and Treats

The spookiest day of the year is almost here which means little superheroes, princesses, and witches will all darken your door begging for treats while providing no tricks. Halloween is no doubt a spooky day, but there is nothing to fear when it comes to your marketing. Here are three Halloween marketing tricks and treats to help you conquer All Hallows’ Eve!



Embrace the Spooky

We understand that not many businesses specifically sell products based solely around Halloween. Perhaps your company has nothing to do with Halloween in the slightest, that doesn’t have to stop you! In fact, the only thing our marketing agency has in common with Halloween is that our primary color is orange. That didn’t stop us from adorning our website and social media pages with headers of superstitious black cats and fall-themed logos. Transform your social media, web presence, or storefront with ghosts and goblins and you too can get in the spirit of the season!

Costume Contest

At the time this blog is being written, how Halloween will be celebrated by youngsters is still yet to be determined and will vary depending on which part of the country you call home. One thing is for sure, the best part of Halloween is the costumes. If 10 year old me was told he wouldn’t get to trick-or-treating in his Paul Bunyan costume, he would not be a happy fictional lumberjack. To help with this issue, try hosting a digital costume contest on your social media or website and ask people to submit their best costumes, the kiddos will love it!

Operation Gratitude

The organization, Operation Gratitude does great work to build bonds between Americans and our Military and First Responders and that doesn’t change during Halloween. Operation Gratitude’s Halloween Candy Give-Back Program allows children, groups, and businesses the option of donating excess Halloween candy to deployed troops, veterans, and first responders. This is a great way for everyone to give back during the Halloween season to the people who we appreciate so much!


As you see, Halloween isn’t so scary and with a couple of tricks and treats you too can have great Halloween-themed marketing! For more in-depth information about advertising over any of the upcoming holiday seasons, contact Midwest Marketing today!