Explore 4 Growing Digital Marketing Channels

It’s no secret that digital marketing has been a big player in the advertising game for a while now. However, according to Insider Intelligence or eMarketer, there are a few areas you really don’t want to miss out on. So, go ahead and explore these four digital channels!

1. Connected TV (CTV)

“CTV remains this year’s fastest-growing major ad channel.”

CTV continues to rise in popularity in comparison to traditional TV. As viewers spend more time watching streaming services through their TVs (e.g., Hulu and YouTube), it’s no reason why advertisers are dedicating ad dollars to it. With that being said, if your marketing budget allows, consider utilizing CTV as part of your digital marketing strategy.

2. Social Media

More specifically, TikTok is the digital marketing channel where money and energy are being spent right now in order to capture audiences’ attention with short-form videos.

Needless to say, if your brand isn’t on social media already, if you aren’t incorporating short-form video content into your content calendar, or if haven’t given TikTok a chance yet, hop on the bandwagon now!

P.S. If you need help with creating content for TikTok, read our last blog here.

3. Digital Audio

“Digital audio spend has room for growth.”

The story surrounding the rise of this digital marketing platform is the same as CTV: people are engaging with it more and more. Most of us in the marketing game have become familiar with running ads between songs on Spotify and Pandora, but podcast advertisements are “one of the fastest-growing segments in digital audio.”

4. Online Retail

The digital marketing world of online retail is built on a foundation of groceries and other consumables that belong to the fast-moving consumer goods, or consumer packed goods, list. However, there’s still plenty of room for other specialty products from household name brands.

Along with companies trying to seize a piece of the online shopping pie comes the adverts. “Brands are starting to migrate off-site with ad placements on social media and streaming TV to reach consumers further up the funnel.” While there’s definitely an ad placement migration occurring, on-site ads are still a big portion of retail media spend.

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