Just Say “Boo” to these 6 Outdated Marketing Tactics
It’s the season of tricks, treats, and spooky surprises – but when it comes to marketing, outdated tactics can be a real nightmare. Stop scaring away potential customers by just saying “boo” to these six old-school marketing techniques:
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Generic, One-Size-Fits-All Messaging
In today’s world, audiences expect content and experiences that feel tailored to them—not a blanket message that could apply to anyone. Whether it’s email, social media, ads, or your website, generic messaging can make your brand feel disconnected and outdated. Personalization—through behavior tracking, audience segmentation, and dynamic content—shows customers that you understand their needs and keeps your marketing fresh.
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Sticking to the Same Budget All Year
If you’re spending the same amount for your marketing in your slow season as you are during your busiest months, you’re missing opportunities to maximize impact when your audience is most engaged and ready to make a purchase. Instead, allocate a larger share of your budget to months when business tends to spike. During slower months, shift to lower cost campaigns that focus on maintaining brand awareness and visibility.
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Not Combining Traditional and Digital Methods
It today’s digital-driven world, traditional marketing still has its place. To maximize results, mix traditional and digital marketing tactics for a well-rounded strategy that reaches your target audience, wherever they may be. Get some tips on how to integrate traditional methods into your digital marketing, and vice versa, here.
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Ignoring Your Local Listings
The yellow pages used to be the go-to to find local businesses – now, online local listings are the way to get seen by potential customers in your area. If you don’t have your Google Business Profile and other relevant local listing profiles claimed, you’re not only missing out on online visibility and website visits, but on sales as well. If you don’t know where to start, check out our article on local listings and get to crackin’.
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Keyword Stuffing
Once upon a time, cramming keywords into every sentence was the way to climb search rankings. Today, it’s a grave mistake. Search engines (and humans) prefer content that’s natural, helpful, and engaging. Instead of “keyword stuffing,” focus on creating content that speaks to your audience’s needs.
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Using Inconsistent Branding
Few things spook customers faster than mixed messages and mismatched visuals. If your logo, colors, tone, or messaging look different across platforms, it creates confusion and weakens trust. From your website to your social media and even your email campaigns, make sure your branding stays cohesive so your audience knows exactly who they’re connecting with. Get the details on putting together a branding kit to pull things together.
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