Treat Your Marketing Like The Ultimate Fixer Upper

Home remodel graphic

It’s no secret that the housing marketing in the Black Hills is crazy right now. With prices being driven up from out-of-state buyers, many locals are opting instead for lower priced fixer uppers that they can show some tender loving care. Many are excited about the thought of having a place that they can customize and make their own.

So how exactly do you go about making it your own?

First things first, fix what the previous owner generously left you, personalizing things as you go. That smoke stained carpet definitely needs to go, so will the replacement be new carpet or hard floor? The chain smoking resident before you stained up the walls nicely, so are you going with a neutral paint or a pop of color? Don’t forget curb appeal; will you replace the wood chips and boulders with perennials, shrubs, or perhaps a vegetable garden? Whatever you decide will be correct because it’s YOURS.

If you’ve read our blog before, you probably know where this is going.

Marketing for your business should be just as customized as renovating a home. Think about what areas of your business need improvements and make your marketing choices accordingly. Maybe you need to update your old website.  Are you going to fix up what you currently have or start a new one from scratch? Is your business well known in the community? If not, do you think a digital campaign is best, or a more traditional campaign to get your brand out there? Simply asking yourself questions like these can open plenty of doors leading to a successful business marketing strategy.

If you’re not sure what questions to ask to get started, or maybe you have your marketing plan ready to go but don’t know how to execute, give your friends at Midwest Marketing a call and we will be happy to help! We customize your plan to fit you and your business exactly, so you’re not boxed in with a marketing package that includes elements you don’t need but are stuck paying for. Treat your business like your home and make it work for you!

Call Midwest Marketing at 605-716-5666 to set up your custom marketing plan TODAY!