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Blog

Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

Black Hills Stock Show Rodeo

2016 Marks the 39th year Rapid City has hosted the Black Hills Stock Show & Rodeo. Who would have thought when the Rushmore Plaza Civic Center opened in 1977, that the Black Hills Stock Show & Rodeo would become one of the premiere events in the tri-state region attracting more than 300,000 customers. The all-time …

Video Production: Adobe Video World, A Wealth of Knowledge

I recently had a great opportunity to attend the After Effects side of the Adobe Video World conference in sunny San Jose, California (which I thought would be warmer). It was a great learning experience that taught me many useful tidbits of knowledge that can be used in the video production department at Midwest Marketing. …

Sell an Experience, Not a Product

The ultimate goal of marketing is affecting the way your customers feel. Customers are buying the experiences they get from the products and services they purchase. Long gone are the days of our customers simply buying products and services based on price or on the product or service alone. Why else would millions of people …

3 Reasons Google+ Failed

With all of the social media platforms, you have to be 100% prepared when you decide to create a new network. The competition is well grounded and fierce, even when you’re Google. Google learned quickly it wasn’t set apart enough from Facebook to be successful. Here is a quick highlight to the fall of Google+: …

MOBILE MARKET DOMINATION

Is your business ready for the mobile revolution? If not, it’s time to create a mobile strategy that will help your business get noticed online. Mobile marketing is a huge trend for 2015 and brands need to make sure their mobile strategy is prepared for mobile users. By 2017, it’s predicted there will be 10 …

IT’S A WIN-WIN. REALLY!

Media and Sales representatives are not trying to annoy you as much as possible before you finally give in. They want to match up their products in a way that will help your company succeed. The world changes quickly. Very quickly! You now send more emails in a day than you could ever possibly make …

Marketing 101: 5 Lessons from the Father of Advertising

Ah, dear old dad. Our earliest advocates, our partners in crime, our sources of seasoned wisdom. With Father’s Day this Sunday, June 16th, we’re taking time to recognize a day of gift-giving, gratitude, and the men who have shaped us into the people we’ve become. For many of us, dad is still a sounding board …

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