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Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!
From promoting a concert to sharing critical information in a doctor’s office, posters are a great visual tool to spread information. While there’s no one-size-fits-all approach to designing a great poster, there are some characteristics that separate effective posters from not-so-effective posters, and our graphic designers want to share some essential design tips to make …
While browsing social media, it’s likely that you’ve participated in a “tag a friend to win” or “comment to enter” post. You may have even filled out a short form in order to enter a contest to win some sort of great prize. What you may not have thought about is what social media contests …
If you’re like most small business owners, you’re always on the lookout for ways to make the most out of your limited marketing budget. However, email marketing may be one essential, budget-friendly tool you may be overlooking, with an astonishing average return of $42 for every $1 spent. But, just because email marketing is relatively …
Continue reading "5 Reasons Your Email Marketing Isn’t Working"
The graphic design team at Midwest Marketing has over 50 years of experience in producing award-winning designs for our clients. Throughout those years, we’ve learned some valuable lessons in designer-client relationships that has made the process more streamlined and resulted in both happier clients and designers. We sat down with one of our designers to …
This position can be part or full time. Wage: DOE The Marketing Coordinator will assist with copywriting, email marketing, social media, digital strategy, client relations and supporting special projects as assigned. The ideal candidate is an excellent communicator who is organized, creative, and familiar with current marketing best practices and trends. Responsibilities: Brainstorms campaign marketing …
Continue reading "Now Hiring: Part or Full Time Marketing Coordinator"
Still hanging onto that content marketing strategy from 2019? Time for a change! In “normal” times, content strategies should be changed up annually in order to adapt to constant changes that affect target audiences, but since the pandemic, ensuring you stay ahead of the game is even more important. If you’re unsure of how to …
Continue reading "3 Secrets to Effective Content Marketing in 2022"
Did you know that business cards have been around for hundreds of years?! That’s right – business cards date back to the 15th century, originating in China. They were known as “visiting cards” at that time and were used to announce the holder’s intention of visiting a person or household. The cards were left at …
Continue reading "Secrets to Effective Business Card Design"
Fun fact: Recent studies show that adding videos into your marketing strategy increases brand awareness by around 70%, traffic to your website by 51%, and overall sales by 34%. So, if you are not already incorporating video on social media, your website, or in your digital ad campaigns, what are you waiting for?! One common …
Continue reading "How To Make Professional Looking DIY Video"
Much like how those that love cinema look forward to the Oscars each year, us marketing nerds anticipate Google’s annual live conference. Each year, they unveil awe-inspiring new technology that will soon be released for our marketing benefits, whether it will make marketing life easier and more streamlined or result in bigger revenue for our …
Continue reading "The Lowdown on Google Marketing Live 2022"
Would you like to reach 90% of online consumers while they’re browsing their favorite websites and apps? If the answer is yes, then a Google Display campaign may be the perfect choice for you! One of the first steps in starting a successful Display campaign is to determine what image assets will be used. Careful …
Continue reading "Display Ad Design 101: What You Need to Know"
