- Address: 125 Main St. | Rapid City, SD 57701
- Phone: 605.716.5666
Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!
As the owner of Midwest Marketing for almost twenty years, days have been long, days have been short, and days (and nights) have always been busy. Read on for more on what the typical day looks like for me, Dawn, the owner of one of the top marketing agencies in the Black Hills. (Extremely) Early …
Continue reading "A Day In The Life of an Owner of a Marketing Agency"
As you probably know, one of Midwest Marketing’s specialties is being able to optimize and improve websites so they are at their peak performance. We do that through thorough website audits, search engine optimization (SEO) tactics, and web design updates. However, there is a way that you can find out what’s going on with your …
Continue reading "Improve Your Website’s SEO with Google Lighthouse"
Customers are crucial for every business. But how well do you know yours? What is their daily media routine, what is their favorite TV show, music platform, news website, sports team, etc? If you are like most businesses, your customers are segmented, they have different routines and they most likely have different media habits than …
Continue reading "4 Marketing Tips to Better Connect with Your Target Audience"
Opening a small business and not marketing it is like trying to swim without water. Marketing is essential to the success of any business, large or small. And now more than ever, you need to relook at your marketing in this time of crisis and confusion. The year 2020 upset the apple cart and once …
Continue reading "Why Every Small Business Needs A Marketing Plan"
It’s no secret that the housing marketing in the Black Hills is crazy right now. With prices being driven up from out-of-state buyers, many locals are opting instead for lower priced fixer uppers that they can show some tender loving care. Many are excited about the thought of having a place that they can customize …
Continue reading "Treat Your Marketing Like The Ultimate Fixer Upper"
It’s no secret that we have a diverse staff at Midwest Marketing. However, every role within Midwest, from our graphic designers to our digital strategists to our Vice President of Client Services, requires a certain level of creativity. Recently, everyone in the office took a test by Adobe Create on discovering creativity types (try it, …
Continue reading "Discovering Midwest Marketing’s Creative Types"
Want to better engage with your customers, increase conversions by 40-50%, and stay ahead your competitors? If you answered yes to any of the above, then interactive content is a must for your marketing strategy! What is Interactive Content? Interactive content allows the viewer to actively participate in the message that you are sending, from …
Continue reading "5 Ways to Use Interactivity to Enhance Your Content Marketing"
First and foremost, a marketing agency is not a vendor, they are your strategic partner. An agency not only works on marketing but serves as a business advisor and advocator. Most importantly, they are your marketing expert. Just like you hire a plumber because they have all the knowledge, training, tools and supplies to fix your …
Continue reading "Why You Should Use a Marketing Agency for Media Strategy"
With “Now Hiring” signs popping up on every corner, filling the open positions within your company can seem like a daunting task. When you add in the fact that it can take up to 52 days to fill a position and cost over $7,600, the hiring process can seem like a downright nightmare. However, recruiting …
Continue reading "How Do You Hire When It Seems No One Wants to Work?"
Are you sending the right message to your target audience? If you are not carefully considering the colors that are used in your marketing pieces, you may not be. Color subconsciously affects our moods, which in turn affects the actions that we take. In order to get the response that you are looking for from …
