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Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!
Nowadays, if someone hears about your company and is interested in your products or services, they head to Google or another search engine to seek out more information. After they hit that “Search” button, they won’t only see your business’s contact details or hours – they’ll also see Google reviews, social media profiles, and every …
An attention-grabbing, memorable logo is crucial in building a successful foundation for your company’s marketing efforts. An effective logo will provide your potential customers with important information about your company from the get-go: what industry you exist in, your products or services, and sometimes even your brand values. Logo design is about so much more …
Considering outsourcing part or all of your digital or traditional marketing to a marketing agency? If you’re pressed for time or don’t know much about marketing, an agency may be your best bet for success! Marketing agencies are teams of experts that build and execute comprehensive marketing strategies that get you closer to your business …
Continue reading "What You Need to Know About Working with a Marketing Agency"
Designing a brochure may seem easy, but creating one that captures the attention of your target audience and compels them to keep it for future reference is not as simple as it seems. There are many aspects to consider in brochure design, such as ensuring you are accurately and clearly displaying your products or services, …
Whether you have just opened the doors to your business or are looking to re-engage past customers, pay-per-click (PPC) advertising is a great way for you to reach your target audience and increase sales – if they’re done right. While even the most knowledgeable digital marketer will need to make tweaks and adjustments along the …
Right now, millions of employers across the country are in a fight for workers and we’re all feeling the struggle – fewer checkout lanes at the grocery store, reduced dining hours at restaurants from lack of waitstaff, small businesses closing entirely because of staffing shortages. So, what’s up with this huge shift in the workforce, …
Continue reading "Must-Have Tips for Employee Recruitment During the Great Upgrade"
If your marketing objective includes getting to know your audience, gathering valuable customer feedback, or increasing conversions, listen up – Facebook lead ads are a fast and easy way to help you reach your goal. But what is a lead ad campaign and how can you use it for your business? Continue reading to learn …
What goes into great website design? While there are many facets to that answer, we’re here to let you in on some equally important information – design myths that, if followed, will make your website not so great. If you’re looking to build a company website that will help you reach your goals, whatever they …
According to a study from October 2021, 57.6% of the world’s population uses social media for an average of 2 hours and 27 minutes per day, making social media marketing a no-brainer to reach the masses. However, with new social media platforms being released all the time, and people’s social media usage habits constantly changing, …
Continue reading "Cheat Sheet for Social Media Marketing in 2022"
Pay per click (PPC) campaigns are arguably the most important form of paid digital ads in recent years. Used across the web, including most websites, search engines and social platforms, PPC ads can drive more traffic and conversions than almost any other form of digital marketing. But what do you really need to know before …
Continue reading "5 Things You Should Know Before Starting a Pay Per Click Campaign"
