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Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!
2023 trends are something on everyone’s mind right now. The age-old question of what’s trending is something that both entices and concerns brands, so much so that hundreds of companies consolidate predictions into blogs that leave readers binging until next year. While trendiness is next to godliness in this day and age, it shouldn’t take …
Picture this: your potential customer uses their phone to quickly search for the products or services you provide, and they’re looking for a local establishment to get them from. But when they head to Google, input their key terms and hit “Search”, your competition shows up in the coveted first position. Your potential customer breathes …
According to LinkedIn, it takes website visitors only half a second to form an opinion about a business after landing on their website. Don’t make the wrong first impression with a clunky, hard to navigate website that doesn’t inspire your potential customer to take action. Learn about some common design myths to avoid on your …
Continue reading "Don’t Fall for These 5 Common Website Design Myths"
Considering I landed a position at a marketing agency, my first day was surprisingly calm. In fact, this was the first time that I didn’t have to hit the ground running and immediately take on assignments, which was a nice change of pace! Unlike the business structures of my previous employers, Midwest Marketing was able …
It’s October, and you know what that means – Wal-Mart employees have been hard at work stocking the shelves with Christmas gifts and décor and Mariah Carey’s “All I Want for Christmas” will soon permeate every airwave. We know, we know. Halloween is still weeks away, let’s just hold off on the Christmas stuff for …
Continue reading "Boost Your Holiday Sales with Lifecycle Marketing"
New to the marketing world and need some help navigating the world of CTRs, CPMs, and SERPs? Or maybe you’ve been in the digital marketing game awhile but would like to brush up on your industry lingo. Whatever the case, we’ve compiled this handy dandy glossary that you can use as a reference so you …
Continue reading "Marketing Must-Haves: Digital Marketing Glossary"
From promoting a concert to sharing critical information in a doctor’s office, posters are a great visual tool to spread information. While there’s no one-size-fits-all approach to designing a great poster, there are some characteristics that separate effective posters from not-so-effective posters, and our graphic designers want to share some essential design tips to make …
While browsing social media, it’s likely that you’ve participated in a “tag a friend to win” or “comment to enter” post. You may have even filled out a short form in order to enter a contest to win some sort of great prize. What you may not have thought about is what social media contests …
If you’re like most small business owners, you’re always on the lookout for ways to make the most out of your limited marketing budget. However, email marketing may be one essential, budget-friendly tool you may be overlooking, with an astonishing average return of $42 for every $1 spent. But, just because email marketing is relatively …
Continue reading "5 Reasons Your Email Marketing Isn’t Working"
The graphic design team at Midwest Marketing has over 50 years of experience in producing award-winning designs for our clients. Throughout those years, we’ve learned some valuable lessons in designer-client relationships that has made the process more streamlined and resulted in both happier clients and designers. We sat down with one of our designers to …
