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Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

My Life as a Graphic Artist

by: Todd Goetz It all started while I was in college. I was taking commercial art classes and decided to get involved with the college newspaper selling and designing ads. I enjoyed designing more than selling. I later got involved in the design of the college yearbook. I was hooked. This would be my career. …

3 Considerations of Marketing During COVID-19

A COVID-19 marketing follow-up to 8 Marketing Initiatives During COVID-19 that we previously released. If you are like most, you are probably asking yourself these and many other questions. Will advertising right now even serve a purpose? Are my customers even looking for my product right now? Is it too early to be thinking about …

Marketing Through & Around a Downturn

We’re in the middle of an economic downturn due to factors that are far outside our control. While this has hampered nearly every imaginable industry, it’s not the first time businesses have had to power through a downturn. This downturn may look a little different than the last but it is a downturn nonetheless. Let’s …

The Back to Normal Plan

As we start to implement South Dakota’s Back To Normal Plan, Midwest Marketing encourages you to continue to use our resources and advice for marketing during and after the Great Lockdown.  A Note From Midwest Marketing on Retailing Through This Uncertain Time encourages us to follow the three phases of COVID-19 branding from Immediate Response…to …

8 Marketing Initiatives to Consider During COVID-19

1) Right now, the digital landscape is stronger than ever. Although people may not be coming in the doors to your business as frequently as they have been, people are still shopping. Social media, especially live and video content is getting plenty of engagement. You can also use your social channels for live chats or …

Making the Most of Your Marketing Through a Co-Op This Year

Have a limited marketing budget, want to try something new with you marketing this year, or your business is part of an office complex, business group, located on a certain street, small town and so on, that share similar business ideals? Creating a shared partnership, known as a marketing cooperative, might be a fit for …

How the Heck Do You Track That?!

“How can I tell if what you’re doing is really working?” This is a sentence that every marketer has heard in the past, will hear in the future, and never wants to hear again. While our ability to track the effectiveness of marketing campaigns, especially digital campaigns, has increased tremendously over the past ten years, …

Failure & Unanswered Wishes

The word failure falls into the category of English nouns that roll off a person’s tongue and smack the recipient directly in the face. It’s not a word anybody associates with a good time or a happy-go-lucky scenario. Failure means you’ve lost, you’ve done something wrong, you didn’t achieve your goals… you’ve been defeated. Failure …

Time to Design – How putting a time crunch hurts and helps a designer

It pays to spend extra time explaining what you’re looking for design-wise in the earliest parts of the process. This investment of time and effort can pay off tremendously down the road. The more complicated the project the longer it will typically take. If the client is able to clearly communicate their vision for what …

This Decade in Marketing – What designers can look forward to in the 2020s

The past decade has seen a paradigm shift across sectors due to the exponential rate of digital-led growth. The world today has embraced technology as an essential part of everyday activities. Data and social media will dictate marketing content. Shortened attention spans will pave the way for snippety visuals as the most successful means of …

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