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Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

The Ever-Changing Google

Google is back at it again! They have revised the layout of text ads on desktop so that they will now show above and below the organic listings vs. the right hand side of the page. Many advertisers will be examining what this change means for themselves and clients. Here’s what we currently know: 1. …

It’s A Leap Year!

It’s a Leap Year! I’m sure this is very exciting for all you Leap Day babies out there. I mean you actually get to celebrate your birthday, on your birthday! I’m sure some on you are wondering, what is a leap year and why do we even have a Leap Year? A leap year is …

Proper Ways to Prospect

When it comes to prospecting, there isn’t just one set of rules. It depends on the type of company you are and the type of business you’re prospecting. Below are a few tactics to get you started in the world of sales. • Capitalize on your relationships. Are you a member of a non-profit board …

Best Ads of Super Bowl 50

There’s nothing like the pressure of competing on Super Bowl Sunday. Of course, the Denver Broncos and Carolina Panthers experienced some. But the guys with the world on their shoulders were the advertising directors of major companies spending nearly $5 million for every 30-second commercial during the CBS telecast. Some of them risking entire advertising …

How to use Instagram to Grow Leads

Instagram is becoming an increasingly popular form of social media marketing. Instagram builds brand trust by creating an image for your store, product or service. Instagram is a cost per thousand (CPM) impressions ad platform that can be lined through your Facebook ads account. Facebook is the parent company of Instagram. This can make your …

Packaging Brilliance

We’ve all been there, you know where you buy a product based solely on the packaging. The truth is, more and more companies are jumping unto the idea that packaging has a lot to do with customer appeal. Let’s take a look at some of our favorite packing ideas to date! Hanger Tea. Functional and …

Black Hills Stock Show Rodeo

2016 Marks the 39th year Rapid City has hosted the Black Hills Stock Show & Rodeo. Who would have thought when the Rushmore Plaza Civic Center opened in 1977, that the Black Hills Stock Show & Rodeo would become one of the premiere events in the tri-state region attracting more than 300,000 customers. The all-time …

Video Production: Adobe Video World, A Wealth of Knowledge

I recently had a great opportunity to attend the After Effects side of the Adobe Video World conference in sunny San Jose, California (which I thought would be warmer). It was a great learning experience that taught me many useful tidbits of knowledge that can be used in the video production department at Midwest Marketing. …

Sell an Experience, Not a Product

The ultimate goal of marketing is affecting the way your customers feel. Customers are buying the experiences they get from the products and services they purchase. Long gone are the days of our customers simply buying products and services based on price or on the product or service alone. Why else would millions of people …

3 Reasons Google+ Failed

With all of the social media platforms, you have to be 100% prepared when you decide to create a new network. The competition is well grounded and fierce, even when you’re Google. Google learned quickly it wasn’t set apart enough from Facebook to be successful. Here is a quick highlight to the fall of Google+: …

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