It’s no secret that digital marketing has been a big player in the advertising game for a while now. However, according to Insider Intelligence or eMarketer, there are a few areas you really don’t want to miss out on. So, go ahead and explore these four digital channels! 1. Connected TV (CTV) “CTV remains this… Continue reading Explore 4 Growing Digital Marketing Channels
With TikTok being the leading destination for short-form mobile videos, as well as having a huge userbase, it’s a great way to engage and connect with audiences and build brand awareness simultaneously. As such, it can be beneficial for many businesses, regardless of their niche, and can be used to accomplish a variety of goals… Continue reading 11 Videos To Inspire Your TikTok Content
2023 trends are something on everyone’s mind right now. The age-old question of what’s trending is something that both entices and concerns brands, so much so that hundreds of companies consolidate predictions into blogs that leave readers binging until next year. While trendiness is next to godliness in this day and age, it shouldn’t take… Continue reading 8 Best 2023 Trends for Digital Marketing
Picture this: your potential customer uses their phone to quickly search for the products or services you provide, and they’re looking for a local establishment to get them from. But when they head to Google, input their key terms and hit “Search”, your competition shows up in the coveted first position. Your potential customer breathes… Continue reading Use SEO to Dominate Your Local Listings
According to LinkedIn, it takes website visitors only half a second to form an opinion about a business after landing on their website. Don’t make the wrong first impression with a clunky, hard to navigate website that doesn’t inspire your potential customer to take action. Learn about some common design myths to avoid on your… Continue reading Don’t Fall for These 5 Common Website Design Myths
Considering I landed a position at a marketing agency, my first day was surprisingly calm. In fact, this was the first time that I didn’t have to hit the ground running and immediately take on assignments, which was a nice change of pace! Unlike the business structures of my previous employers, Midwest Marketing was able… Continue reading My First Two Weeks at Midwest Marketing
It’s October, and you know what that means – Wal-Mart employees have been hard at work stocking the shelves with Christmas gifts and décor and Mariah Carey’s “All I Want for Christmas” will soon permeate every airwave. We know, we know. Halloween is still weeks away, let’s just hold off on the Christmas stuff for… Continue reading Boost Your Holiday Sales with Lifecycle Marketing
New to the marketing world and need some help navigating the world of CTRs, CPMs, and SERPs? Or maybe you’ve been in the digital marketing game awhile but would like to brush up on your industry lingo. Whatever the case, we’ve compiled this handy dandy glossary that you can use as a reference so you… Continue reading Marketing Must-Haves: Digital Marketing Glossary
From promoting a concert to sharing critical information in a doctor’s office, posters are a great visual tool to spread information. While there’s no one-size-fits-all approach to designing a great poster, there are some characteristics that separate effective posters from not-so-effective posters, and our graphic designers want to share some essential design tips to make… Continue reading Do’s and Don’ts of Poster Design
While browsing social media, it’s likely that you’ve participated in a “tag a friend to win” or “comment to enter” post. You may have even filled out a short form in order to enter a contest to win some sort of great prize. What you may not have thought about is what social media contests… Continue reading 4 Ways to Run a Social Media Contest
