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Category: Blog

Meta 101: Facebook Boosts vs. Ads

If you’ve spent any time managing a Facebook Business Page, then you’ve likely come across a few advertising prompts: create ads, boost a post, and visit Ads Manager. While you may be familiar with these options, do you understand what each one means and the specific differences these options offer? If your answer is no,… Continue reading Meta 101: Facebook Boosts vs. Ads

Best Practices for New Employee Onboarding

Employers should never underestimate the importance of a new employee onboarding process. Not only do these processes begin to acclimate employees before their first day of work, but they can also play an integral role in the degree of success those employees experience. It sets the tone for their entire experience with the company. A… Continue reading Best Practices for New Employee Onboarding

Hot or Not? The Latest 2024 Design Types

  In part 1 of our blog series, we discussed the top 10 design types of 2023. Now it’s time to unveil the hot and not-so-hot design trends this year. In the hot category, we have advanced titling, UI/UX animations, complex vector art, product animations, merchandise and swag design, illustrative concept art, animated explainer videos,… Continue reading Hot or Not? The Latest 2024 Design Types

7 Social Media Tips for the Tourism Industry

It’s May in the Black Hills, and you know what that means – tourist season is upon us!   If you handle the marketing for a business that depends on tourism for the bulk of the yearly revenue, you know how important it is to stand out from the rest of the seemingly endless lodging,… Continue reading 7 Social Media Tips for the Tourism Industry

The 2023 Design Types that Remain Relevant

  In 2023, the need for digital designs continued to increase, as more brands grew their online presence. Whether it’s for organic or paid purposes, businesses need creative assets to stand out. So, it’s no surprise that the top 10 most popular designs revolved around branded content on social media and other placements around the… Continue reading The 2023 Design Types that Remain Relevant

16 Engaging Social Media Post Ideas

Maintaining a successful social media account for a business requires a lot of thought and strategy. Making sure that you are posting compelling content that resonates with your audience is crucial for building momentum on any social media platform, from Facebook to TikTok to Pinterest. However, it can sometimes be challenging coming up with fresh… Continue reading 16 Engaging Social Media Post Ideas

9 Easy Tips for Improving Your Website Design

Your website serves as your 24/7 online storefront, so it’s crucial that it makes a positive impact on those who visit it. If your website’s not effective in attracting and retaining traffic, it can mean huge losses to your bottom line. Luckily, we’ve compiled 9 easy tips for improving your website design so you can… Continue reading 9 Easy Tips for Improving Your Website Design

How to Choose the Right Marketing Platforms for Your Brand

Selecting the right marketing platforms for your brand is a big decision, as doing so significantly impacts whether you meet your business goals. But with new platforms popping up left and right, finding the perfect mix can seem impossible. That’s why the experienced digital marketing team here at Midwest Marketing have taken a moment to… Continue reading How to Choose the Right Marketing Platforms for Your Brand

Crafting Your Digital Identity: A Guide to Building a Powerful Online Presence

In an age dominated by digital interactions, building a strong online presence is crucial for many businesses. Whether you’re a large or small business looking to build your brand, a steady online presence can unlock opportunities and bring success. As we step into 2024, let’s explore key strategies to build and maintain a powerful online… Continue reading Crafting Your Digital Identity: A Guide to Building a Powerful Online Presence

Explore 4 Growing Digital Marketing Channels

It’s no secret that digital marketing has been a big player in the advertising game for a while now. However, according to Insider Intelligence or eMarketer, there are a few areas you really don’t want to miss out on. So, go ahead and explore these four digital channels! 1. Connected TV (CTV) “CTV remains this… Continue reading Explore 4 Growing Digital Marketing Channels