7 Social Media Tips for the Tourism Industry

It’s May in the Black Hills, and you know what that means – tourist season is upon us!   If you handle the marketing for a business that depends on tourism for the bulk of the yearly revenue, you know how important it is to stand out from the rest of the seemingly endless lodging,… Continue reading 7 Social Media Tips for the Tourism Industry

16 Engaging Social Media Post Ideas

Maintaining a successful social media account for a business requires a lot of thought and strategy. Making sure that you are posting compelling content that resonates with your audience is crucial for building momentum on any social media platform, from Facebook to TikTok to Pinterest. However, it can sometimes be challenging coming up with fresh… Continue reading 16 Engaging Social Media Post Ideas

Explore 4 Growing Digital Marketing Channels

It’s no secret that digital marketing has been a big player in the advertising game for a while now. However, according to Insider Intelligence or eMarketer, there are a few areas you really don’t want to miss out on. So, go ahead and explore these four digital channels! 1. Connected TV (CTV) “CTV remains this… Continue reading Explore 4 Growing Digital Marketing Channels

8 Do’s and Don’ts of Social Media Marketing

If you’re like an estimated 4.89 billion people in this world, you browse social media to stay in touch with family and friends, keep current with the news and local happenings, and follow your favorite celebrities and brands. Since social media is so widely used in today’s world, it may seem like a no brainer… Continue reading 8 Do’s and Don’ts of Social Media Marketing

Get More Visitors with These 7 Destination Marketing Tips

Summer is right around the corner, and you know what that means – millions of visitors pouring into the Black Hills, ready to take in the best of our region’s lodging, dining, shopping, and entertainment. Is your hotel, restaurant, store, or attraction poised to attract the eyes of these vacationers, or are you destined to… Continue reading Get More Visitors with These 7 Destination Marketing Tips

Spring Clean Your Digital Marketing

Spring is right around the corner, making it the perfect time to freshen up your digital marketing tactics and breathe new life into your campaigns! Follow our spring-cleaning checklist to get on top of your marketing efforts and stay ahead of the competition. Review your current digital marketing strategy. First things first – take a… Continue reading Spring Clean Your Digital Marketing

4 Ways to Run a Social Media Contest

While browsing social media, it’s likely that you’ve participated in a “tag a friend to win” or “comment to enter” post. You may have even filled out a short form in order to enter a contest to win some sort of great prize. What you may not have thought about is what social media contests… Continue reading 4 Ways to Run a Social Media Contest

Now Hiring: Part or Full Time Marketing Coordinator

This position can be part or full time. Wage: DOE The Marketing Coordinator will assist with copywriting, email marketing, social media, digital strategy, client relations and supporting special projects as assigned. The ideal candidate is an excellent communicator who is organized, creative, and familiar with current marketing best practices and trends. Responsibilities: Brainstorms campaign marketing… Continue reading Now Hiring: Part or Full Time Marketing Coordinator

Getting Started With Facebook Lead Ads

If your marketing objective includes getting to know your audience, gathering valuable customer feedback, or increasing conversions, listen up – Facebook lead ads are a fast and easy way to help you reach your goal. But what is a lead ad campaign and how can you use it for your business? Continue reading to learn… Continue reading Getting Started With Facebook Lead Ads

Cheat Sheet for Social Media Marketing in 2022

According to a study from October 2021, 57.6% of the world’s population uses social media for an average of 2 hours and 27 minutes per day, making social media marketing a no-brainer to reach the masses. However, with new social media platforms being released all the time, and people’s social media usage habits constantly changing,… Continue reading Cheat Sheet for Social Media Marketing in 2022