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Tag: graphic design

Crafting Your Digital Identity: A Guide to Building a Powerful Online Presence

In an age dominated by digital interactions, building a strong online presence is crucial for many businesses. Whether you’re a large or small business looking to build your brand, a steady online presence can unlock opportunities and bring success. As we step into 2024, let’s explore key strategies to build and maintain a powerful online… Continue reading Crafting Your Digital Identity: A Guide to Building a Powerful Online Presence

Do’s and Don’ts of Poster Design

From promoting a concert to sharing critical information in a doctor’s office, posters are a great visual tool to spread information. While there’s no one-size-fits-all approach to designing a great poster, there are some characteristics that separate effective posters from not-so-effective posters, and our graphic designers want to share some essential design tips to make… Continue reading Do’s and Don’ts of Poster Design

3 Myths that Annoy Graphic Designers

The graphic design team at Midwest Marketing has over 50 years of experience in producing award-winning designs for our clients. Throughout those years, we’ve learned some valuable lessons in designer-client relationships that has made the process more streamlined and resulted in both happier clients and designers. We sat down with one of our designers to… Continue reading 3 Myths that Annoy Graphic Designers

Display Ad Design 101: What You Need to Know

Would you like to reach 90% of online consumers while they’re browsing their favorite websites and apps? If the answer is yes, then a Google Display campaign may be the perfect choice for you! One of the first steps in starting a successful Display campaign is to determine what image assets will be used. Careful… Continue reading Display Ad Design 101: What You Need to Know

Do’s and Don’ts of Logo Design

An attention-grabbing, memorable logo is crucial in building a successful foundation for your company’s marketing efforts. An effective logo will provide your potential customers with important information about your company from the get-go: what industry you exist in, your products or services, and sometimes even your brand values. Logo design is about so much more… Continue reading Do’s and Don’ts of Logo Design

7 Tips for Effective Brochure Design

Designing a brochure may seem easy, but creating one that captures the attention of your target audience and compels them to keep it for future reference is not as simple as it seems. There are many aspects to consider in brochure design, such as ensuring you are accurately and clearly displaying your products or services,… Continue reading 7 Tips for Effective Brochure Design

Tips on Designing Effective Website Banner Ads

With the average person encountering up to 10,000 ads each day, it’s critical to make sure you have a well-thought out banner ad design that stands out so you don’t waste your marketing dollars. But what goes into effective website banners? The graphic design and digital marketing pros at Midwest Marketing are here to let… Continue reading Tips on Designing Effective Website Banner Ads

Graphic Designer’s Biggest Pet Peeves

Eye-catching graphic design is integral to any business’s marketing strategy. However, it can seem impossible to get what you’re looking for if you have bumpy communication with your graphic designer. We’ve sat down with one of Midwest Marketing’s own graphic designers to pick their brain on some common pet peeves of graphic designers in order… Continue reading Graphic Designer’s Biggest Pet Peeves

Inspire Your Customers with Color

It’s no secret that different colors evoke different emotions, but are you correctly utilizing color in your ad campaigns? If not, you may be missing a crucial opportunity to connect with your customer and compel them to take action. Color subconsciously affects our moods, which in turn affects the actions that we take. In order… Continue reading Inspire Your Customers with Color

The Colors of Fall and Graphic Design

“I’m so glad I live in a world where there are Octobers.” – L.M. Montgomery If you ask me, the fall season is the undisputed champion of all four seasons we get here in South Dakota, and it really isn’t much of a competition at all. From the quaking aspen trees turning to a vibrant… Continue reading The Colors of Fall and Graphic Design