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Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

Person Reading Brochure - Brochure Design

7 Tips for Effective Brochure Design

Designing a brochure may seem easy, but creating one that captures the attention of your target audience and compels them to keep it for future reference is not as simple as it seems. There are many aspects to consider in brochure design, such as ensuring you are accurately and clearly displaying your products or services, …

Google ads screenshot

6 Tips for a Winning Google Ads Campaign

Whether you have just opened the doors to your business or are looking to re-engage past customers, pay-per-click (PPC) advertising is a great way for you to reach your target audience and increase sales – if they’re done right. While even the most knowledgeable digital marketer will need to make tweaks and adjustments along the …

employee recruitment

Must-Have Tips for Employee Recruitment During the Great Upgrade

Right now, millions of employers across the country are in a fight for workers and we’re all feeling the struggle – fewer checkout lanes at the grocery store, reduced dining hours at restaurants from lack of waitstaff, small businesses closing entirely because of staffing shortages. So, what’s up with this huge shift in the workforce, …

Facebook lead ads

Getting Started With Facebook Lead Ads

If your marketing objective includes getting to know your audience, gathering valuable customer feedback, or increasing conversions, listen up – Facebook lead ads are a fast and easy way to help you reach your goal. But what is a lead ad campaign and how can you use it for your business? Continue reading to learn …

website design

Top 4 Website Design Myths

What goes into great website design? While there are many facets to that answer, we’re here to let you in on some equally important information – design myths that, if followed, will make your website not so great. If you’re looking to build a company website that will help you reach your goals, whatever they …

social media marketing in 2022

Cheat Sheet for Social Media Marketing in 2022

According to a study from October 2021, 57.6% of the world’s population uses social media for an average of 2 hours and 27 minutes per day, making social media marketing a no-brainer to reach the masses. However, with new social media platforms being released all the time, and people’s social media usage habits constantly changing, …

pay per click ads

5 Things You Should Know Before Starting a Pay Per Click Campaign

Pay per click (PPC) campaigns are arguably the most important form of paid digital ads in recent years. Used across the web, including most websites, search engines and social platforms, PPC ads can drive more traffic and conversions than almost any other form of digital marketing. But what do you really need to know before …

Example banner ad

Tips on Designing Effective Website Banner Ads

With the average person encountering up to 10,000 ads each day, it’s critical to make sure you have a well-thought out banner ad design that stands out so you don’t waste your marketing dollars. But what goes into effective website banners? The graphic design and digital marketing pros at Midwest Marketing are here to let …

SEO graphic

5 More SEO Tips For Online Success in 2022

So, you’ve followed our first five search engine optimization (SEO) tips to get your website seen more often in search results, but now you really want to ramp up your online success. Don’t worry – we’ve got you. Our digital strategists have compiled some more pointers that you can use to further optimize your site …

video production with phone

How To Take Quality Video Using a Smartphone or Tablet

Ah, video. Something that was once produced with giant camcorders with blank VHS tapes now can easily be created with that tiny thing in your pocket you make phone calls with. Although it may seem simple, there are some tips you can use to make your videos the best they can be. Forget about hiring …

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