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Navigating the Future: 6 Social Marketing Trends for 2024

The landscape of digital marketing is always changing and in 2024, it’ll be just as important to stay ahead of the curve and keep striving to improve our social media impact. Social media, being a dynamic and influential space, plays a key role in shaping marketing strategies and ad campaigns. Here at Midwest Marketing, we’ve… Continue reading Navigating the Future: 6 Social Marketing Trends for 2024

Perfect Personalized Holiday Gifts

This holiday season, celebrate your team with personalized gifts that are as unique as they are! 🌟 From custom mugs to monogrammed stationery, we’ve curated a collection that adds a personal touch without breaking the bank.🎄 Customize items with your brand’s logo or add a name for an only $15 embroidery fee! Top Gifts with… Continue reading Perfect Personalized Holiday Gifts

What is ChatGPT?

You’ve probably heard about ChatGPT. But what is it exactly? ChatGPT is a chatbot created to help humans by answering questions and performing tasks using AI Technology. It was launched on November 30th, 2022 by OpenAI, an AI research company. ChatGPT uses natural language processing tools to complete tasks in a conversation-like format. For example,… Continue reading What is ChatGPT?

6 Ways to Combine Traditional and Digital Marketing

These days, it seems like people do everything online, from shopping for shoes and ordering their favorite food to furthering their education and looking for jobs. With Internet traffic reaching higher and higher levels every year, it makes sense why many brands have moved more of their marketing dollars into digital marketing strategies. However, traditional… Continue reading 6 Ways to Combine Traditional and Digital Marketing

New Beginnings @ at Midwest Marketing: Mara

Joining the team at Midwest Marketing makes me feel like I’ve returned to my roots. Over a decade ago, my love for language and literature helped me complete my English degree at Black Hills State University. In return, that allowed me to fulfill my dream of teaching English in Japan. I wasn’t… Continue reading New Beginnings @ at Midwest Marketing: Mara

The Ultimate Guide to Crafting an Effective Brand Strategy

Successful brand strategies are much like that fashionista friend that seems to be a part of every social circle: they stand out from the rest, they are easily recognizable, and they are hard to forget. The process of creating a great brand strategy is also much like your stylish friend choosing their outfit each morning… Continue reading The Ultimate Guide to Crafting an Effective Brand Strategy

Tips for Getting the Most Out of Your Holiday Marketing

If you’re like us, you roll your eyes and make a snide comment when you start to see holiday decorations creeping onto store shelves unseasonably early. Summer’s not even over yet, can’t we enjoy the last weeks of warmth before thinking of the cold, snowy holiday season?! However, if you run a business, getting a… Continue reading Tips for Getting the Most Out of Your Holiday Marketing

How To Write Successful Blogs

In the marketing world, “Content is king” is an often-heard adage, but we’d like to propose a revised version – “Strategic content is king”. If you’re simply creating content and throwing it out into the world with no plan, you are wasting your time and money. This goes for your blogging strategy. While adding a… Continue reading How To Write Successful Blogs

How To Respond to Negative Reviews

Picture this – You’re sitting down with a fresh cup of coffee to complete your daily task of checking your company’s Google reviews. You’re excited to see all the great things that are being said about your brand, readying your fingers for their “thank you” replies, when you log in and see it. Every digital… Continue reading How To Respond to Negative Reviews

Google Marketing Live 2023 Recap

Two letters can pretty much sum up Google Marketing Live 2023: AI. Almost every new offering included in Google’s annual online event incorporated the use of AI in some way, driving home how much the technology has already become a cornerstone in the world of digital marketing. New ad formats and important changes to Google… Continue reading Google Marketing Live 2023 Recap

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