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Tag: SEO

The Ultimate Guide to Google My Business

If you want to boost your online visibility, setting up a Google My Business (GMB) listing should be a key component of your marketing strategy. Not only does your GMB listing provide potential customers with critical business information such as hours, website, and phone number on Google Search and Maps, but it also benefits your… Continue reading The Ultimate Guide to Google My Business

Meta Tags 101

You may have heard about how meta tags are an important part of a search engine optimization (SEO) strategy, but what are they exactly? Our SEO experts are here to answer that question and more to set your website on the path of success! What Are Meta Tags? Simply put, meta tags are pieces of… Continue reading Meta Tags 101

Crafting Your Digital Identity: A Guide to Building a Powerful Online Presence

In an age dominated by digital interactions, building a strong online presence is crucial for many businesses. Whether you’re a large or small business looking to build your brand, a steady online presence can unlock opportunities and bring success. As we step into 2024, let’s explore key strategies to build and maintain a powerful online… Continue reading Crafting Your Digital Identity: A Guide to Building a Powerful Online Presence

How To Write Successful Blogs

In the marketing world, “Content is king” is an often-heard adage, but we’d like to propose a revised version – “Strategic content is king”. If you’re simply creating content and throwing it out into the world with no plan, you are wasting your time and money. This goes for your blogging strategy. While adding a… Continue reading How To Write Successful Blogs

7 Easy, Low-Cost Ways to Improve Your Marketing Strategy

Think that a limited budget means ineffective marketing? Think again! If you’re a small business owner, or anyone trying to build a customer base without a lot of money, we have some great news for you – you can make an impact at little (or no) cost. Sometimes all it takes is a little ingenuity… Continue reading 7 Easy, Low-Cost Ways to Improve Your Marketing Strategy

Get More Visitors with These 7 Destination Marketing Tips

Summer is right around the corner, and you know what that means – millions of visitors pouring into the Black Hills, ready to take in the best of our region’s lodging, dining, shopping, and entertainment. Is your hotel, restaurant, store, or attraction poised to attract the eyes of these vacationers, or are you destined to… Continue reading Get More Visitors with These 7 Destination Marketing Tips

Spring Clean Your Digital Marketing

Spring is right around the corner, making it the perfect time to freshen up your digital marketing tactics and breathe new life into your campaigns! Follow our spring-cleaning checklist to get on top of your marketing efforts and stay ahead of the competition. Review your current digital marketing strategy. First things first – take a… Continue reading Spring Clean Your Digital Marketing

Use SEO to Dominate Your Local Listings

Picture this: your potential customer uses their phone to quickly search for the products or services you provide, and they’re looking for a local establishment to get them from. But when they head to Google,  input their key terms and hit “Search”, your competition shows up in the coveted first position. Your potential customer breathes… Continue reading Use SEO to Dominate Your Local Listings

5 SEO Tips For Online Success

So, you’ve followed our first five search engine optimization (SEO) tips to get your website seen more often in search results, but now you really want to ramp up your online success. Don’t worry – we’ve got you. Our digital strategists have compiled some more pointers that you can use to further optimize your site… Continue reading 5 SEO Tips For Online Success

Improve Your Website’s SEO with Google Lighthouse

As you probably know, one of Midwest Marketing’s specialties is being able to optimize and improve websites so they are at their peak performance. We do that through thorough website audits, search engine optimization (SEO) tactics, and web design updates.  However, there is a way that you can find out what’s going on with your… Continue reading Improve Your Website’s SEO with Google Lighthouse