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Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!
I am often asked “What is so different about Midwest Marketing?” or “Why are your people different?”. Our Partners say “Midwest Marketing has a vibe, a connection.” We say “We don’t need a lot of people because we have the right people.” It’s our purpose to create solutions that make you “Become Greater Than.” I …
Who doesn’t love a little appreciation now and then?! A little love can go a long way with your customers and can cost you as little as $0. Here are some easy, and often free, ways to thank your customers: Handwritten Thank You Note. Take a few minutes out of your busy day to hand …
Google’s search algorithm is constantly changing, and their most recent update is called Possum. Most of Possum’s changes took place in the local search results. Here are 3 things you need to know to keep up with the changes. If your business is located just outside of city limits, you may see a shift in …
Programmatic ads are powerful because they automate online buying processes in real-time. It allows the media buyer to set parameters such as bid price and network and base them off of the audiences’ behavior. It also allows the buyer to adjust the buy on the fly to achieve a more desirable return of investment. This …
First of all, what is Ad Blocking? Ad Blocking is any program that removes ads from a user’s view. Examples include users opting to install software/hardware to eliminate ads from showing on their webpages, and recording shows with TiVo so they can fast-forward through all the commercials. What this means for marketing is that although …
Google, Google, Google…. It’s nearly impossible to keep updated with Google’s changes in search algorithms. They literally make changes hundreds of times each year. Most of these changes are minor and don’t affect our business, but every so often they smack us in the face with a huge game-changer. Although this is a pain for …
Wow summer is already over. My to do list just kept getting longer as the days went by faster. I had so many things that I wanted to get done but didn’t. My thought is, Life is short, enjoy yourself while you can! My list will still be there tomorrow. My wife and I spent …
That’s right. We are all a bunch of saps. But what makes millennial moms sappier than the rest? Well pass the tissue, because millennial moms make up the greatest lifetime monetary value of any consumer segment in the history of marketing, so your brand better get it in touch with its sensitive side. The ‘Thank …
When we talk about logos, we think of companies such as Nike, Apple, Coca-Cola, and McDonalds. All have iconic logo designs that are recognized all over the world. The consumers are the ones that have made these products relevant because of their brand loyalty. No pressure, but logos make or break a brand and are …
