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Black Hills Stock Show Rodeo

2016 Marks the 39th year Rapid City has hosted the Black Hills Stock Show & Rodeo. Who would have thought when the Rushmore Plaza Civic Center opened in 1977, that the Black Hills Stock Show & Rodeo would become one of the premiere events in the tri-state region attracting more than 300,000 customers. The all-time …

Adobe Video World, A Wealth of Knowledge

I recently had a great opportunity to attend the After Effects side of the Adobe Video World conference in sunny San Jose, California (which I thought would be warmer). It was a great learning experience that taught me many useful tidbits of knowledge. First and foremost, I learned that no matter how much Dramamine I …

Sell an Experience, Not a Product

It is all in how you make your customers feel. Customers are buying the experiences they get from the products and services they purchase. Long gone are the days of our customers simply buying products and services based on price or on the product or service alone. Why else would millions of people fork out …

3 Reasons Google+ Failed

With all of the social media platforms, you have to be 100% prepared when you decide to create a new network. The competition is well grounded and fierce, even when you’re Google. Google learned quickly it wasn’t set apart enough from Facebook to be successful. Here is a quick highlight to the fall of Google+: …

2016 Marketing Trends to be on the Lookout for; Part II

A new year means new strategies! In our Part II series of 2016 marketing trends we will take a look at new changes happening in advertising. 1. Video Ads Will Boom With Google being the owner of YouTube the possibilities for online video ads are endless. You will start to notice more online ads being …

2016 Marketing Trends to be on the Lookout For

As 2015 came to an end, it’s only fitting to look forward to what this year will bring. The past year in Advertising has been extremely exciting with digital platforms becoming more and more important. We will only see a greater shift in digital marketing in the year to come. Here are some marketing trends …

MOBILE MARKET DOMINATION

Is your business ready for the mobile revolution? If not, it’s time to create a mobile strategy that will help your business get noticed online. Mobile marketing is a huge trend for 2015 and brands need to make sure their mobile strategy is prepared for mobile users. By 2017, it’s predicted there will be 10 …

IT’S A WIN-WIN. REALLY!

Media and Sales representatives are not trying to annoy you as much as possible before you finally give in. They want to match up their products in a way that will help your company succeed. The world changes quickly. Very quickly! You now send more emails in a day than you could ever possibly make …

Marketing 101: 5 Lessons from the Father of Advertising

Ah, dear old dad. Our earliest advocates, our partners in crime, our sources of seasoned wisdom. With Father’s Day this Sunday, June 16th, we’re taking time to recognize a day of gift-giving, gratitude, and the men who have shaped us into the people we’ve become. For many of us, dad is still a sounding board …

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