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Blog

Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

Google’s new Click-to-Text

It’s no surprise Google is constantly keeping us on our toes with the latest technology and online marketing strategies. Recently Google released their new call to action extension with search ads. The Click-to-Text is generating a new, effective way for consumers to message and communicate with a business. With nearly two-thirds of smartphone owners using …

Why do Creatives and Coffee go together?

Coffee has incredible powers. It has the ability to jumpstart our day and spark amazing conversations with people and it may even boost your brainstorm sesh at work. Every morning I joke saying don’t talk to me before 9:00am (usually after the second cup of coffee) because then the caffeine will have had time wake …

Top 3 Ways to Improve Client Marketing Agency Relationships

When I was preparing to write this blog I was interested to find out that the 3 things I value in my relationship as an marketing agency owner with my client, are also the three things I value most in my relationship with my husband. In any relationship, it is important to be transparent. Don’t …

How Your Environment Helps Your Creativity

There is a great scene that I love, at the beginning of the movie, Joe Versus the Volcano. It begins with the main character Joe Banks (played by Tom hanks), trudging from the parking lot, to his job with a horde of coworkers, in a dazed and zombie-like state. When he arrives at the building, …

There’s the 4Ps of marketing, but are you missing the C?

You can have the perfect mix of the 4 P’s, Product, Price, Promotion, and Place, but you can’t expect your marketing to work if you’re missing a C, Customer Service! The last thing a customer is going to remember is how they felt when they left your business, not the other 4 P’s. Here are …

Working Proud at Midwest Marketing

I am often asked “What is so different about Midwest Marketing?” or “Why are your people different?”. Our Partners say “Midwest Marketing has a vibe, a connection.” We say “We don’t need a lot of people because we have the right people.” It’s our purpose to create solutions that make you “Become Greater Than.” I …

The Importance of Audio in Video Production

Audio… the often forgotten and overlooked little brother to the much flashier visuals. But for video production to truly shine to its fullest potential, having good audio is a must. There are many aspects to it as well, first and foremost, the capturing of high quality audio. The use of the built-in microphone of a …

Restaurant Marketing

Restaurants are great businesses, and even greater is the ability to show off your creative side. Many restaurants embrace their quirkiness and that makes for a marketer’s dream. However, there are some steadfast rules that should be followed in order to ensure your restaurant marketing is effective. Build Relationships In the restaurant business, having a …

How Todd Became a Graphic Designer

I’ve always been pretty creative. I enjoyed drawing and had done a little painting when I was in high school. Graphic design was far from my mind as a career. I was kind of a nerd in high school and really liked math and was good at it. I had taken several accounting courses and …

Ins and Outs of Content Marketing

Quality content is the most important part of creating a successful inbound marketing campaign. Content marketing can be presented on many different platforms, including social media, blogs, and e-mail campaigns. Social media is one of the top platforms to share high quality content. Using social media is a great way to connect to consumers by …

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