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Blog

Blogs are boring. Ours isn't. Browse through our collection of thought-provoking and off the wall articles, brought to you from the creative minds at Midwest Marketing!

Top 3 Ways to Improve Client Agency Relationships

When I was preparing to write this blog I was interested to find out that the 3 things I value in my relationship as an agency owner with my client, are also the three things I value most in my relationship with my husband. In any relationship, it is important to be transparent. Don’t spend …

How Your Environment Helps Your Creativity

There is a great scene that I love, at the beginning of the movie, Joe Versus the Volcano. It begins with the main character Joe Banks (played by Tom hanks), trudging from the parking lot, to his job with a horde of coworkers, in a dazed and zombie-like state. When he arrives at the building, …

There’s the 4Ps of marketing, but are you missing the C?

You can have the perfect mix of the 4 P’s, Product, Price, Promotion, and Place, but you can’t expect your marketing to work if you’re missing a C, Customer Service! The last thing a customer is going to remember is how they felt when they left your business, not the other 4 P’s. Here are …

Working Proud at Midwest Marketing

I am often asked “What is so different about Midwest Marketing?” or “Why are your people different?”. Our Partners say “Midwest Marketing has a vibe, a connection.” We say “We don’t need a lot of people because we have the right people.” It’s our purpose to create solutions that make you “Become Greater Than.” I …

The Importance of Audio in Video

Audio… the often forgotten and overlooked little brother to the much flashier visuals. But for a production to truly shine to its fullest potential, having good audio is a must. There are many aspects to it as well, first and foremost, the capturing of high quality audio. The use of the built-in microphone of a …

A Bit About Bret

Hi; I’m Bret the intern, is how I introduce myself now at all the meetings I get to tag along to. I just recently started my internship here at Midwest Marketing and everyday has been a learning experience. When I’m not trying to soak up as much knowledge as I possibly can, I’m working on …

Restaurant Marketing

Restaurants are great businesses, and even greater is the ability to show off your creative side. Many restaurants embrace their quirkiness and that makes for a marketer’s dream. In the restaurant business, having a Loyal Following is a must. Building relationships that last and providing excellent customer service are a must because Review Sites can …

How Todd Became a Graphic Designer

I’ve always been pretty creative. I enjoyed drawing and had done a little painting when I was in high school. Graphic design was far from my mind as a career. I was kind of a nerd in high school and really liked math and was good at it. I had taken several accounting courses and …

Ins and Outs of Content Marketing

Quality content is the most important part of creating a successful inbound marketing campaign. Content marketing can be presented on many different platforms, including social media, blogs, and e-mail campaigns. Social media is one of the top platforms to share high quality content. Using social media is a great way to connect to consumers by …

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