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Blog

How to Rock Your Next Media Interview

The thought of standing in front of a camera or microphone can be scary. Follow these tips to overcome your fears and perform well in your interview! Focus on the Message It is important to prepare for your interview, but don’t get too caught up in scripting your answers. Instead, choose a handful of different …

Why Hire a Buyer?

Your friend (who is a radio rep) offers to place all your radio and print buys for your business, and the television rep you like most wants to sell you television and place your digital marketing. Sounds great. You are a business owner, not a media specialist, so their help will definitely be good, right? …

Working PROUD at Midwest Marketing

I am often asked “What is so different about Midwest Marketing?” or “Why are your people different?”. Our Partners say “Midwest Marketing has a vibe, a connection.” We say “We don’t need a lot of people because we have the right people.” It’s our purpose to create solutions that make you “Become Greater Than.” I …

10 Ways To Thank Your Customers

Who doesn’t love a little appreciation now and then?! A little love can go a long way with your customers and can cost you as little as $0. Handwritten Thank You Note. Take a few minutes out of your busy day to hand write a thank you note to your customers, employees, and vendors. Make …

Google’s Possum Update – 2016

Google’s search algorithm is constantly changing, and their most recent update is called Possum. Most of Possum’s changes took place in the local search results. Here are 3 things you need to know to keep up with the changes. If your business is located just outside of city limits, you may see a shift in …

The Power of Programmatic Ads

Programmatic ads are powerful because they automate online buying processes in real-time. It allows the media buyer to set parameters such as bid price and network and base them off of the audiences’ behavior.  It also allows the buyer to adjust the buy on the fly to achieve a more desirable return of investment. This …

Ad Blocking: Love It, Don’t Fear It

First of all, what is Ad Blocking?  Ad Blocking is any program that removes ads from a user’s view. Examples include users opting to install software/hardware to eliminate ads from showing on their webpages, and recording shows with TiVo so they can fast-forward through all the commercials. What this means for advertisers is that although …

The Ever-Changing Google

Google, Google, Google…. It’s nearly impossible to keep updated with Google’s changes in search algorithms. They literally make changes hundreds of times each year. Most of these changes are minor and don’t affect our business, but every so often they smack us in the face with a huge game-changer. Although this is a pain for …

Todd’s Summer Wrap-Up

Wow summer is already over. My to do list just kept getting longer as the days went by faster. I had so many things that I wanted to get done but didn’t. My thought is, Life is short, enjoy yourself while you can! My list will still be there tomorrow. My wife and I spent …

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