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Blog

Why Advertising Agencies and Adult Drinks Go Hand in Hand

Sometimes you just need to unwind, and give your brain a rest to get the best out of it. Picture if you will…. sitting in a meeting trying to come up with the next best advertising campaign, and everyone at the table sits in silence wracking their noggins trying to come up with some brilliant …

What Do CMOs Want 3 Years From Now?

CMOs are very business-minded people and over the decades the position has changed from a marketing person to a financial person. Like in any partnership, the CMO wants the agency to understand their business entirely and they want them to be sure everything is running in sync so their goals can be met. Over the years, …

How to Rock Your Next Media Interview

The thought of standing in front of a camera or microphone can be scary. Follow these tips to overcome your fears and perform well in your interview! Focus on the Message It is important to prepare for your interview, but don’t get too caught up in scripting your answers. Instead, choose a handful of different …

Why Hire a Buyer?

Your friend (who is a radio rep) offers to place all your radio and print buys for your business, and the television rep you like most wants to sell you television and place your digital marketing. Sounds great. You are a business owner, not a media specialist, so their help will definitely be good, right? …

Working PROUD at Midwest Marketing

I am often asked “What is so different about Midwest Marketing?” or “Why are your people different?”. Our Partners say “Midwest Marketing has a vibe, a connection.” We say “We don’t need a lot of people because we have the right people.” It’s our purpose to create solutions that make you “Become Greater Than.” I …

10 Ways To Thank Your Customers

Who doesn’t love a little appreciation now and then?! A little love can go a long way with your customers and can cost you as little as $0. Handwritten Thank You Note. Take a few minutes out of your busy day to hand write a thank you note to your customers, employees, and vendors. Make …

Google’s Possum Update – 2016

Google’s search algorithm is constantly changing, and their most recent update is called Possum. Most of Possum’s changes took place in the local search results. Here are 3 things you need to know to keep up with the changes. If your business is located just outside of city limits, you may see a shift in …

The Power of Programmatic Ads

Programmatic ads are powerful because they automate online buying processes in real-time. It allows the media buyer to set parameters such as bid price and network and base them off of the audiences’ behavior.  It also allows the buyer to adjust the buy on the fly to achieve a more desirable return of investment. This …

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