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Blog

The Unwritten Rules of Facebook Live

Facebook live rolled out in August 2015, but it became available to everyone in April 2016.  It has gained a lot of ground in the last year, but there are some unwritten rules about how to use it. We decided to write them down.   Give good content. Just because a video is live, doesn’t …

What Will Social Media Be Like In 10 Years?

In ten years, I think the realm of social media will go one of two ways. It will all be different. Ten years ago, Myspace was the coolest thing known to mankind. Now, it’s gone. Today, Facebook is king. It has incredible features and can reach a wide range of people. Users span from age …

The Next Mobile Platform: Your Car

We are getting closer and closer to driving fully autonomous cars. Not only will this make a huge difference in passenger safety, but what happens when you don’t have to pay attention to the road? Our entire culture will change when your focus can be elsewhere. The average commute in America is 25 minutes. Multiply …

The Future of the Customer Experience

When it comes to customer experiences, this little girl says it best. https://www.youtube.com/watch?v=dK_7NAE-rKE We want more. We want more convenience, engagement, and personalization in 2017. Convenience Convenience is a big word this year. Companies have been creating different ways to eliminate the hassle from everyday tasks, such as depositing checks without having to go to …

Why Advertising Agencies and Adult Drinks Go Hand in Hand

Sometimes you just need to unwind, and give your brain a rest to get the best out of it. Picture if you will…. sitting in a meeting trying to come up with the next best advertising campaign, and everyone at the table sits in silence wracking their noggins trying to come up with some brilliant …

What Do CMOs Want 3 Years From Now?

CMOs are very business-minded people and over the decades the position has changed from a marketing person to a financial person. Like in any partnership, the CMO wants the agency to understand their business entirely and they want them to be sure everything is running in sync so their goals can be met. Over the years, …

How to Rock Your Next Media Interview

The thought of standing in front of a camera or microphone can be scary. Follow these tips to overcome your fears and perform well in your interview! Focus on the Message It is important to prepare for your interview, but don’t get too caught up in scripting your answers. Instead, choose a handful of different …

Why Hire a Buyer?

Your friend (who is a radio rep) offers to place all your radio and print buys for your business, and the television rep you like most wants to sell you television and place your digital marketing. Sounds great. You are a business owner, not a media specialist, so their help will definitely be good, right? …

Working PROUD at Midwest Marketing

I am often asked “What is so different about Midwest Marketing?” or “Why are your people different?”. Our Partners say “Midwest Marketing has a vibe, a connection.” We say “We don’t need a lot of people because we have the right people.” It’s our purpose to create solutions that make you “Become Greater Than.” I …

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