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Blog

Connect your Brand with Millennial Moms

That’s right. We are all a bunch of saps. But what makes millennial moms sappier than the rest? Well pass the tissue, because millennial moms make up the greatest lifetime monetary value of any consumer segment in the history of marketing, so your brand better get it in touch with its sensitive side. The ‘Thank …

Top 5 Logos, No Beans About It!

When we talk about logos, we think of companies such as Nike, Apple, Coca-Cola, and McDonalds. All have iconic logos that are recognized all over the world. The consumers are the ones that have made these products relevant because of their brand loyalty. No pressure, but logos make or break a brand and are fueled …

Getting the Best out of your Actors

Barring the two groups who are notorious for being quite a challenge to handle (those being children and animals)  in my experience working to get the best out of your talent just takes a little common sense and patience. Know your Stuff The first thing I would say is to have a strong vision for …

Want to make your graphic design portfolio shine?

In this digital age, it is easy to forget that once upon a time we had to actually have a physical print of our most valued art and present it nicely in a large expensive leather portfolio for any job interview; keeping only your best pieces within fingers reach. Now, everyone can just click through …

How to Design for a Particular Target Audience

Every day audiences unconsciously form opinions about the brands to which they are exposed, having absorbed ideas and messages, which have been subtly communicated to them. This can be done successfully through a combination of typography, style, format and imagery, placed in the correct locations to guide and influence audience perception. Audience is king. You …

Why #FirstSevenJobs Matters

From the first days of Kindergarten to the day you graduate college and beyond– “What do you want to be when you grow up?” This question is asked over and over. Everyone has an answer for it, whether it’s “brain surgeon” or “monster truck driver.” It’s not easy to get there though. The hashtag #FirstSevenJobs is great …

Sturgis Motorcycle Rally

My first experience with the Sturgis Rally was in 1980. Three of my high school buddies and I decided to drive up one night. I think we all were a little scared at first. It was a lot smaller event back then. It had more of a biker feel and appeal. I saw things that …

Human Resources Marketing

With unemployment declining in many markets, more opportunities available to job seekers, and many employees staying in their positions long term, marketing to potential employees must become more than a newspaper ad or online posting. A strategic marketing plan, a defined target audience, metrics and data are all required for effective recruiting. Marketing your organization isn’t …

Do Coupons Really Work?

In order to make a coupon work, it needs to have a strong call to action (CTA) and be strategically placed in front of the consumer. Since the consumer has to physically bring the coupon to your storefront in order to redeem the offer, coupons are one of the most traceable marketing platforms. There are …

Take Me Out To The Ball Game

There is nothing like sitting outside on a warm summer day in the stands of a baseball field while eating a hot dog, sipping a cold drink and rooting for your favorite team. My love for baseball began at a very young age. My dad was one of the Directors of the Stars of Tomorrow …

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