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How to Design for a Particular Target Audience

Every day audiences unconsciously form opinions about the brands to which they are exposed, having absorbed ideas and messages, which have been subtly communicated to them. This can be done successfully through a combination of typography, style, format and imagery, placed in the correct locations to guide and influence audience perception. Audience is king. You …

Why #FirstSevenJobs Matters

From the first days of Kindergarten to the day you graduate college and beyond– “What do you want to be when you grow up?” This question is asked over and over. Everyone has an answer for it, whether it’s “brain surgeon” or “monster truck driver.” It’s not easy to get there though. The hashtag #FirstSevenJobs is great …

Sturgis Motorcycle Rally

My first experience with the Sturgis Rally was in 1980. Three of my high school buddies and I decided to drive up one night. I think we all were a little scared at first. It was a lot smaller event back then. It had more of a biker feel and appeal. I saw things that …

Human Resources Marketing

With unemployment declining in many markets, more opportunities available to job seekers, and many employees staying in their positions long term, marketing to potential employees must become more than a newspaper ad or online posting. A strategic marketing plan, a defined target audience, metrics and data are all required for effective recruiting. Marketing your organization isn’t …

Do Coupons Really Work?

In order to make a coupon work, it needs to have a strong call to action (CTA) and be strategically placed in front of the consumer. Since the consumer has to physically bring the coupon to your storefront in order to redeem the offer, coupons are one of the most traceable marketing platforms. There are …

Take Me Out To The Ball Game

There is nothing like sitting outside on a warm summer day in the stands of a baseball field while eating a hot dog, sipping a cold drink and rooting for your favorite team. My love for baseball began at a very young age. My dad was one of the Directors of the Stars of Tomorrow …

Outdated Advertising Practices

The following are six outdated advertising practices that you should consider booting from your marketing mix in 2016, if you haven’t already. Phonebook Ads. When was the last time you opened a phonebook? Or even saw a phonebook on someone’s desk or in their kitchen? Looking for a good or service or even just a …

Why a Graphic Designer is valuable

Having good graphic design gives you, as a business, instant credibility, inspires confidence, trustworthiness, and clearly communicates your business to your audience. Not having professional design could have disastrous consequences for your product or brand. A trained graphic designer has more than just technical skills, something that many business owners don’t realize. Someone with a …

OUR FAVORITE MOM MOMENTS

Mother’s Day was first celebrated in 1908 as a memorial by Anna Jarvis held for her mother. Mother’s Day is the celebration of one’s mother. The Midwest Marketing team took time to reflect on our incredible moms: GIRLS CAN DO ANYTHING BOYS CAN DO. My mom was the leader of our house. She led her …

What Does a Brand Actually Look Like?

As I am sipping my coffee, my favorite brands that come to mind (atm) are Starbucks and Krispy Kreme Donuts… and how each of them make me feel…. satisfied. Sorry, back to the subject at hand. The brand is not your logo or the brand name. They exist objectively; people can see it. But the …

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