Blog | Midwest Marketing LLC

Video Production: Getting the Best out of your Actors

Barring the two groups who are notorious for being quite a challenge to handle (those being children and animals) in my experience working to get the best out of your talent just takes a little common sense and patience. Streamline your video production process by following these tips: Know your Stuff The first thing I… Continue reading Video Production: Getting the Best out of your Actors

Human Resources Marketing

With unemployment declining in many markets, more opportunities available to job seekers, and many employees staying in their positions long term, marketing to potential employees must become more than a newspaper ad or online posting. A strategic human resources marketing plan, a defined target audience, metrics and data are all required for effective recruiting. Marketing… Continue reading Human Resources Marketing

Do Coupons Really Work?

In order to make a coupon work, it needs to have a strong call to action (CTA) and be strategically placed in front of the consumer. Since the consumer has to physically bring the coupon to your storefront in order to redeem the offer, coupons are one of the most traceable marketing platforms. There are… Continue reading Do Coupons Really Work?

Take Me Out To The Ball Game

There is nothing like sitting outside on a warm summer day in the stands of a baseball field while eating a hot dog, sipping a cold drink and rooting for your favorite team. My love for baseball began at a very young age. My dad was one of the Directors of the Stars of Tomorrow… Continue reading Take Me Out To The Ball Game

Outdated Advertising Practices

The following are six outdated advertising practices that you should consider booting from your marketing mix in 2016, if you haven’t already. Phonebook Ads. When was the last time you opened a phonebook? Or even saw a phonebook on someone’s desk or in their kitchen? Looking for a good or service or even just a… Continue reading Outdated Advertising Practices

Why a Graphic Designer is valuable

Having good graphic design gives you, as a business, instant credibility, inspires confidence, trustworthiness, and clearly communicates your business to your audience. Not having professional design could have disastrous consequences for your product or brand. A trained graphic designer has more than just technical skills, something that many business owners don’t realize. Someone with a… Continue reading Why a Graphic Designer is valuable

OUR FAVORITE MOM MOMENTS

Mother’s Day was first celebrated in 1908 as a memorial by Anna Jarvis held for her mother. Mother’s Day is the celebration of one’s mother. The Midwest Marketing team took time to reflect on our incredible moms: GIRLS CAN DO ANYTHING BOYS CAN DO. My mom was the leader of our house. She led her… Continue reading OUR FAVORITE MOM MOMENTS

What Does Branding Actually Look Like?

As I am sipping my coffee, my favorite brands that come to mind (atm) are Starbucks and Krispy Kreme Donuts… and how each of them make me feel…. satisfied. Sorry, back to the subject at hand. The brand is not your logo or the brand name. They exist objectively; people can see it. But the… Continue reading What Does Branding Actually Look Like?

Reputation Management: Don’t Let a Bad Review be the Death of You

Business owners spend good money on advertising, media relations and other promotional materials to increase brand awareness and control conversations surrounding their business. Although these tactics are effective, one of the biggest factors that sway consumers’ opinions are feedback from others. Don’t let a bad review be the death of your business. Here are a… Continue reading Reputation Management: Don’t Let a Bad Review be the Death of You

Consumer Insight Tips

Consumer Insights should be the foundation of your company’s marketing strategy. Many advertising agencies include this as a service to their clients. They create a unique strategy to collect pertinent data before working on a large new campaign or for a yearend consumer review. An online survey is a great way to start initial research.… Continue reading Consumer Insight Tips

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