The Ultimate Guide to Crafting an Effective Brand Strategy

Successful brand strategies are much like that fashionista friend that seems to be a part of every social circle: they stand out from the rest, they are easily recognizable, and they are hard to forget. The process of creating a great brand strategy is also much like your stylish friend choosing their outfit each morning… Continue reading The Ultimate Guide to Crafting an Effective Brand Strategy

Explore 4 Growing Digital Marketing Channels

It’s no secret that digital marketing has been a big player in the advertising game for a while now. However, according to Insider Intelligence or eMarketer, there are a few areas you really don’t want to miss out on. So, go ahead and explore these four digital channels! 1. Connected TV (CTV) “CTV remains this… Continue reading Explore 4 Growing Digital Marketing Channels

5 Reasons Your Email Marketing Isn’t Working

If you’re like most small business owners, you’re always on the lookout for ways to make the most out of your limited marketing budget. However, email marketing may be one essential, budget-friendly tool you may be overlooking, with an astonishing average return of $42 for every $1 spent. But, just because email marketing is relatively… Continue reading 5 Reasons Your Email Marketing Isn’t Working

3 Secrets to Effective Content Marketing in 2022

Still hanging onto that content marketing strategy from 2019? Time for a change! In “normal” times, content strategies should be changed up annually in order to adapt to constant changes that affect target audiences, but since the pandemic, ensuring you stay ahead of the game is even more important. If you’re unsure of how to… Continue reading 3 Secrets to Effective Content Marketing in 2022

Cheat Sheet for Social Media Marketing in 2022

According to a study from October 2021, 57.6% of the world’s population uses social media for an average of 2 hours and 27 minutes per day, making social media marketing a no-brainer to reach the masses. However, with new social media platforms being released all the time, and people’s social media usage habits constantly changing,… Continue reading Cheat Sheet for Social Media Marketing in 2022

5 Things You Should Know Before Starting a Pay Per Click Campaign

Pay per click (PPC) campaigns are arguably the most important form of paid digital ads in recent years. Used across the web, including most websites, search engines and social platforms, PPC ads can drive more traffic and conversions than almost any other form of digital marketing. But what do you really need to know before… Continue reading 5 Things You Should Know Before Starting a Pay Per Click Campaign

Tips on Designing Effective Website Banner Ads

With the average person encountering up to 10,000 ads each day, it’s critical to make sure you have a well-thought out banner ad design that stands out so you don’t waste your marketing dollars. But what goes into effective website banners? The graphic design and digital marketing pros at Midwest Marketing are here to let… Continue reading Tips on Designing Effective Website Banner Ads

5 Tips for Creating an Effective Direct Mail Campaign

Nowadays, digital and social media marketing are at the forefront of everyone’s minds when they think about marketing their business, but direct mail campaigns are still a surprisingly crucial part of a well-rounded strategy. With around 52% of Americans reporting that they read every piece of mail they receive, direct mail done right can be… Continue reading 5 Tips for Creating an Effective Direct Mail Campaign

4 Marketing Tips to Better Connect with Your Target Audience

Customers are crucial for every business.  But how well do you know yours? What is their daily media routine, what is their favorite TV show, music platform, news website, sports team, etc? If you are like most businesses, your customers are segmented, they have different routines and they most likely have different media habits than… Continue reading 4 Marketing Tips to Better Connect with Your Target Audience

Why Every Small Business Needs A Marketing Plan

Opening a small business and not marketing it is like trying to swim without water. Marketing is essential to the success of any business, large or small. And now more than ever, you need to relook at your marketing in this time of crisis and confusion. The year 2020 upset the apple cart and once… Continue reading Why Every Small Business Needs A Marketing Plan