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Category: Blog

Changing Leaves and Business

You don’t need to wait until spring to clean up your marketing plan. Fall is the time that most businesses start to reflect of the past year of business and look to the future year just as the season begins to change. It’s when you begin to reevaluate last year’s strength and shortfalls, and start… Continue reading Changing Leaves and Business

How Your Environment Helps Your Creativity

There is a great scene that I love, at the beginning of the movie, Joe Versus the Volcano. It begins with the main character Joe Banks (played by Tom hanks), trudging from the parking lot, to his job with a horde of coworkers, in a dazed and zombie-like state. When he arrives at the building,… Continue reading How Your Environment Helps Your Creativity

There’s the 4Ps of marketing, but are you missing the C?

You can have the perfect mix of the 4 P’s, Product, Price, Promotion, and Place, but you can’t expect your marketing to work if you’re missing a C, Customer Service! The last thing a customer is going to remember is how they felt when they left your business, not the other 4 P’s. Here are… Continue reading There’s the 4Ps of marketing, but are you missing the C?

Working Proud at Midwest Marketing

I am often asked “What is so different about Midwest Marketing?” or “Why are your people different?”. Our Partners say “Midwest Marketing has a vibe, a connection.” We say “We don’t need a lot of people because we have the right people.” It’s our purpose to create solutions that make you “Become Greater Than.” I… Continue reading Working Proud at Midwest Marketing

The Importance of Audio in Video Production

Audio… the often forgotten and overlooked little brother to the much flashier visuals. But for video production to truly shine to its fullest potential, having good audio is a must. There are many aspects to it as well, first and foremost, the capturing of high quality audio. The use of the built-in microphone of a… Continue reading The Importance of Audio in Video Production

Restaurant Marketing

Restaurants are great businesses, and even greater is the ability to show off your creative side. Many restaurants embrace their quirkiness and that makes for a marketer’s dream. However, there are some steadfast rules that should be followed in order to ensure your restaurant marketing is effective. Build Relationships In the restaurant business, having a… Continue reading Restaurant Marketing

How Todd Became a Graphic Designer

I’ve always been pretty creative. I enjoyed drawing and had done a little painting when I was in high school. Graphic design was far from my mind as a career. I was kind of a nerd in high school and really liked math and was good at it. I had taken several accounting courses and… Continue reading How Todd Became a Graphic Designer

Ins and Outs of Content Marketing

Quality content is the most important part of creating a successful inbound marketing campaign. Content marketing can be presented on many different platforms, including social media, blogs, and e-mail campaigns. Social media is one of the top platforms to share high quality content. Using social media is a great way to connect to consumers by… Continue reading Ins and Outs of Content Marketing

4 Tips to Improve Your YouTube Video

Not everyone is a professional videographer, with access to the equipment necessary to make their videos look great, or the top of the line editing software. Luckily you don’t need the very best video production equipment to make something that’s interesting, engaging, and ultimately entertaining. Don’t get me wrong, all the top of the line… Continue reading 4 Tips to Improve Your YouTube Video

Your online reputation is everything!

Your online reputation is everything! Don’t let a negative conversation or ignored comments ruin it – at Midwest Marketing, we can create a reputation management plan that takes your rep from so-so to superior!