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Tag: logo design

The Ultimate Guide to Crafting an Effective Brand Strategy

Successful brand strategies are much like that fashionista friend that seems to be a part of every social circle: they stand out from the rest, they are easily recognizable, and they are hard to forget. The process of creating a great brand strategy is also much like your stylish friend choosing their outfit each morning… Continue reading The Ultimate Guide to Crafting an Effective Brand Strategy

New Beginnings at Midwest Marketing

“Change can be scary, but you know what’s scarier? Allowing fear to stop you from growing, evolving, and progressing.” -Mandy Hale  Many who know me personally will say I took a huge risk with a career change after seeking and accepting my new position as the Senior Graphic Designer at Midwest Marketing. At the time,… Continue reading New Beginnings at Midwest Marketing

3 Myths that Annoy Graphic Designers

The graphic design team at Midwest Marketing has over 50 years of experience in producing award-winning designs for our clients. Throughout those years, we’ve learned some valuable lessons in designer-client relationships that has made the process more streamlined and resulted in both happier clients and designers. We sat down with one of our designers to… Continue reading 3 Myths that Annoy Graphic Designers

Do’s and Don’ts of Logo Design

An attention-grabbing, memorable logo is crucial in building a successful foundation for your company’s marketing efforts. An effective logo will provide your potential customers with important information about your company from the get-go: what industry you exist in, your products or services, and sometimes even your brand values. Logo design is about so much more… Continue reading Do’s and Don’ts of Logo Design

Graphic Designer’s Biggest Pet Peeves

Eye-catching graphic design is integral to any business’s marketing strategy. However, it can seem impossible to get what you’re looking for if you have bumpy communication with your graphic designer. We’ve sat down with one of Midwest Marketing’s own graphic designers to pick their brain on some common pet peeves of graphic designers in order… Continue reading Graphic Designer’s Biggest Pet Peeves

Trending – Responsive Logo Design

10 years ago, mobile responsive design began to revolutionize the web and is now an industry standard to save your brand image. The reasoning behind mobile responsive design is the assortment of screen sizes your designs will be displayed on, for instance, mobile, tablet, etc. This has created some complication for graphic designers, especially when… Continue reading Trending – Responsive Logo Design